Master of Digital Marketing Communications Program By La Trobe University |Top Universities
  • QS World University Rankings
    =362
  • QS Stars
    5+
  • Degree Other
  • Study Level Masters
  • Duration 48 months
  • Start date Jan-2000

others shortlisted this program

others shortlisted this program

 Traditional marketing has been shoved aside. Digital marketing has more importance – and bigger budgets – than ever before. There is a huge demand for digital marketing and communications experts who can drive marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design. The Master of Digital Marketing Communications offers students the interdisciplinary skills, knowledge and strategic mindset to be a leader in any digital business. Students will develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment.