Bachelor of Business (Marketing) Program By La Trobe University |Top Universities

La Trobe University

Melbourne, Melbourne, Australia
  • QS World University Rankings
  • QS Stars
  • Degree BBus
  • Study Level Bachelors
  • Duration 36 months
  • Start date Jan-2000
The Bachelor of Business (Marketing) offers a specialized set of marketing skills as well as foundation in business. This degree is designed to equip students with the required skills and knowledge to become a marketing manager or related marketing positions. In the first year, students will be introduced to a range of business disciplines such as accounting, economics and finance as well as completing the first subject of their major in marketing, learning how marketing is defined, planned and delivered. From the eight-subject major taught, students will gain insights on how to create and communicate effective marketing strategies plus studying consumer behaviour, advertising, marketing research and strategic marketing. With nine electives, students can complete a second major in a business discipline, for example management or international business, a language, an international student exchange, or any other eight-subject major offered at the University such as public relations, media or Asian studies. Through a team project which seek for solutions in solving social, environmental and business problems, students will gain practical skills. This degree is accredited by the Australian Marketing Institute (AMI) until 2018.

About University

For more than 50 years, La Trobe University has provided a pathway to success for people from all walks of life, and continues to transform the lives of individuals and communities.

Of all Australian universities, La Trobe is the most successful at combining accessibility with excellence. We’ve worked hard to develop a global reputation, expanding our reach to seven campuses across Victoria and New South Wales, and producing world-class research that addresses the major issues of our time. We have a 5 star QS rating for world-standard facilities, teaching and research, as well as innovation, inclusiveness and internationalisation.

We have a long tradition of public scholarship on the issues that matter. Our alumni community has experienced extraordinary success in government, industry and not-for-profit organisations. From judges and politicians to scientists and entrepreneurs, we’ve educated some of the world’s best.

As the digital economy and job landscape evolves, we’re changing with it. We collaborate with industry to deliver a ground-breaking Career Ready Advantage Award program and innovative new courses in emerging fields.

Our curriculum is constantly updated to keep pace with workplace practice. Our collaborative curriculum design and development processes merge student and industry input, then combine academic discipline with learning and teaching expertise.

We support our students to thrive in their academic, work and personal lives through targeted programs and support for emotional and physical wellbeing. We hold activities where students can have fun and build their connections in communities as diverse as sporting clubs, volunteering programs, student clubs and social functions. And we offer scholarship and sponsorship opportunities across each of our campuses for domestic and international students.

The higher education environment is changing rapidly, and La Trobe is uniquely placed to excel. By leveraging our strengths and ethos of excellence and social inclusion, we’re redefining what it means to be a great university for the 21st century. We’re more connected, cleverer and more innovative than ever before.

Find out more.


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