Psychology of Advertising MSc Program By Lancaster University |Top Universities

Psychology of Advertising MSc

Psychology of Advertising MSc

Lancaster University

Lancaster, GB, Lancaster, United Kingdom
  • QS World University Rankings
    132
  • Degree MSc
  • Study Level Masters
  • Duration 12 months
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry. This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry. The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.