Master’s in Marketing and Management for Luxury Tourism

For undergraduate students, we offer:

BBA in Global Hospitality Management

This industry-leading Bachelor’s degree combines academic rigor with real-world professional experience. Gain the knowledge, skills and qualifications to launch your hospitality management career or as a foundation for graduate studies.

A comprehensive academic education is the bedrock of this Bachelor program.

We will teach you how a hospitality business works from the inside out.

Our curriculum covers:

• critical operational functions
• marketing and sales
• accounting and financial management

Our teaching also focuses on the soft skills that distinguish the most effective managers.

You will discover the secrets of great leadership, including communication, problem-solving and talent management.

Our remote learning option for BBA semester 1

We understand that today’s circumstances could make it difficult for you to join us on campus when our next Bachelor’s degree begins in March 2021. We don’t want you to postpone your future, so we have developed a unique solution, Les Roches Connect, which will deliver the complete semester 1 curriculum through a blend of learning at home and on campus.

Diploma in International Hotel Management

Taught in Shanghai, our Diploma in International Hotel Management is an ideal starting point for your career in hospitality. You’ll combine hands-on practical training with business management theory, while gaining professional experience through two industry internships.

Across two dedicated academic semesters, you will learn how the hospitality industry works and how you can drive business and operational performance.

Curriculum includes:

• marketing
• accounting
• operational management
• leadership techniques.

As this Diploma shares its academic DNA with our industry-leading BBA in Global Hospitality Management, it can also provide a stepping-stone to transfer (from semester 4 onwards) to our campuses in Switzerland or Spain to pursue the full BBA degree.

Remote study options now available for all graduate programs

In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:

• 100% face-to-face on campus
• Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
• 100% remote learning at home
  
  

For graduate students we offer:

MBA in Global Hospitality Management

Taught exclusively on our Crans-Montana campus, this is our flagship graduate program. In one intensive year you will set yourself up for a senior managerial position. Includes field trips to Chicago and Shanghai, a choice of two career-focused specializations in your second semester, plus a real-world Consultancy Project with a leading hospitality brand.

Semester 1

Includes personal development and leadership skills, innovation, financial analysis, marketing, consumer behavior and insights, hospitality economics and advanced management topics, plus first international field trip.

Semester 2

Includes business strategies and performance monitoring, corporate finance, data analytics and decision making, plus second international field trip.

New for September 2020: choice of specializations:

• Advanced Revenue and Performance Management
• Hospitality Entrepreneurship and Business Development

Each specialization includes bespoke Consultancy Project

Master’s in Hospitality Strategy and Digital Transformation

Digital technology is revolutionizing hospitality, creating fantastic opportunities for tech-savvy professionals who have the skills and insights to lead digital transformation strategies.

Our new Master’s in Hospitality Strategy and Digital Transformation – the first of its kind in the world – is designed to make you ready to seize these opportunities to shape the hospitality industry of tomorrow.

Two semesters of full-time academic study are split into three modules:

Module 1 – Tactics

Mastering digital technologies and innovation in the hospitality sector. Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites and data curation.

Module 2 – Strategies

Developing sustainable strategies and business models

Module 3 – Leadership

Leading your organization into the digital transformation

Postgraduate Diploma in International Hospitality Management

Available in Switzerland, Spain and China, our most popular graduate program has launched thousands of successful hospitality careers in every corner of the world. It’s especially relevant for career-changers and it can also be a springboard to our flagship MBA program.

Academic semester

Features leadership, entrepreneurship, digital marketing and financial/performance management, plus your choice of elective courses and a business field trip to Dubai.

Industry internship

A six-month professional internship gives you the chance to apply everything you learned in your first semester. We help to arrange internships with top brands all over the world. 

Master’s in Marketing and Management for Luxury Tourism

Luxury tourism is an exciting, fast-growing and highly competitive business. With its highly focused and practical learning approach, this Master’s will give you the skills to develop and lead effective marketing strategies – skills which are highly sought-after throughout the industry.

Semester 1:

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends.

Term 2 (3 months):

Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project.

Internship (optional):

An optional six-month professional internship provides an opportunity to apply everything you have learned in class.

Master’s in International Hotel Management

Designed for ambitious hospitality professionals, recent graduates and career-changers, this Master’s combines the traditional Swiss ethos of luxury hotel management with the latest strategies in operations, digital marketing, talent and leadership. You’ll develop the skills to become a successful hotel manager.

Semester 1:

Get the inside track on hotel operations, including rooms, housekeeping, front desk and F&B. Sharpen your financial, operational and people management skills. 

Term 2 (3 months):

Learn about strategy, asset management, sustainability and events before tackling an applied business capstone project. Also includes field trip to Dubai. 

Internship:

An optional six-month professional internship provides an opportunity to apply everything you have learned in class.