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Develop a thorough understanding of luxury marketing strategy
Learn how to develop premium brands
Acquire the skills and know-how to enable luxury businesses to succeed
Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Develop a thorough understanding of luxury marketing strategy
Learn how to develop premium brands
Acquire the skills and know-how to enable luxury businesses to succeed
Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Admission Requirements
80+
6+
1 Year
Feb
Sep
Tuition fees
Domestic
17,110 CHF
International
18,160 CHF
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
DAS in Marketing for Luxury Tourism
Les Roches Marbella, Marbella, Spain
# 2QS Subject Rankings
12 monthsProgramme duration
18,160 CHFTuition Fee/year
Hospitality and Leisure ManagementMain Subject Area
Programme overview
Main Subject
Hospitality and Leisure Management
Degree
Other
Study Level
Masters
Study Mode
On Campus
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Programme overview
Main Subject
Hospitality and Leisure Management
Degree
Other
Study Level
Masters
Study Mode
On Campus
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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