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The program analyzes the creation of earned value for end clients in the HO.RE.CA (hotels, restaurants and cafés) sector throughout the entire chain of production of wholesalers, distributors, and business owners. The program will blend theory with practical exercises while updating students on the latest technologies. The program’s objective is to provide students with:
tools to analyze consumer behavior in the era of big data and social communication both online and offline
trade marketing and supply chain relationship management skills
new theoretical and practical skills to maximize clients’ consumption experience
The program analyzes the creation of earned value for end clients in the HO.RE.CA (hotels, restaurants and cafés) sector throughout the entire chain of production of wholesalers, distributors, and business owners. The program will blend theory with practical exercises while updating students on the latest technologies. The program’s objective is to provide students with:
tools to analyze consumer behavior in the era of big data and social communication both online and offline
trade marketing and supply chain relationship management skills
new theoretical and practical skills to maximize clients’ consumption experience
HoReCa Trade Management - Master in Marketing Management
Viale Pola, Rome, Italy
# 67QS Subject Rankings
12 monthsProgramme duration
1Scholarships
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The program analyzes the creation of earned value for end clients in the HO.RE.CA (hotels, restaurants and cafés) sector throughout the entire chain of production of wholesalers, distributors, and business owners. The program will blend theory with practical exercises while updating students on the latest technologies.
The program’s objective is to provide students with:
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The program analyzes the creation of earned value for end clients in the HO.RE.CA (hotels, restaurants and cafés) sector throughout the entire chain of production of wholesalers, distributors, and business owners. The program will blend theory with practical exercises while updating students on the latest technologies.
The program’s objective is to provide students with:
Admission Requirements
Scholarships
Luiss Merit-based Scholarships
Value
100% tuition fee waiver
Deadline
15 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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