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The Master of Science (MSc) in Digital Marketing and Analytics focus on the core areas of marketing and retail business management in the context of digital transition. They are designed to prepare students to advance their career in tourism, luxury retail and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science (MSc) in Digital Marketing and Analytics focus on the core areas of marketing and retail business management in the context of digital transition. They are designed to prepare students to advance their career in tourism, luxury retail and other related high-end service businesses, through solid training on the competencies of digital marketing and business analytics. The programme aims to provide higher education with an emphasis on knowledge discovery about state-of-the-art information technology and high-level data science skills that are innovating the traditional marketing practices of tourism, luxury retail and other related high-end service businesses. Graduates, equipped with advanced digital media communication and data analytical skills, are expected to have confidence in working in a technology-enabled and data-driven service industry environment and play a leadership role in key marketing-related positions.
Admission Requirements
6+
80+
A bachelor's degree in the areas of hotel and tourism management, food and beverage management, recreation and leisure management, or the like; OR a bachelor's degree in areas other than those listed above. Bridging course is not applicable to Digital Marketing and Analytics. The following mainland applicants are required to submit current year’s National Postgraduate Entrance Examination (NPEE) permit and results reaching the required score line (一區分數線): Mainland applicants who are not bachelor’s degree graduates of the current year; Mainland applicants who have obtained their bachelor's degree through self-study; AND Mainland applicants who have obtained their bachelor's degree through online courses.
2 Years
Aug
Tuition Fee
Domestic Students
5,850 USD
-
International Students
9,625 USD
-
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Master of Science (MSc) in Digital Marketing and Analytics (delivered in Chinese)
Mong-Há Campus, Macao, Macau SAR
24 monthsProgram duration
9,625 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition Fee
Domestic Students
International Students
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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