Strategic Brand Management MA Program By Middlesex University |Top Universities

Strategic Brand Management MA

Strategic Brand Management MA

  • QS World University Rankings
    701-750
  • Degree MA
  • Study Level Masters
  • Duration 12 months
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing. An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building,  and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.