Master in Fashion Direction: Brand & Communication Management

IN THE WORLD OF FASHION, IMAGE IS CRUCIAL

It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to phygital fashion.That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course.