MSc Digital Marketing & Omnichannel Strategy 24 months Postgraduate Program By MBS |Top Universities
Program Duration

24 monthsProgram duration

Tuitionfee

16,500 USDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSc Digital Marketing & Omnichannel Strategy

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through a customer-centricity approach.
  • Implement an omnichannel strategy focused on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSc Digital Marketing & Omnichannel Strategy

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through a customer-centricity approach.
  • Implement an omnichannel strategy focused on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

Admission Requirements

88+
6+
2.5+

English Scores :

  • MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
  • MSc en 2 ans : 750 TOEIC, 65 ICIMS,  80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.

2 Years
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fees

Domestic
16,500 USD
International
16,500 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programs from the university

Postgrad programs 30620