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The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Understand what digital marketing and an omnichannel strategy is.
Drive digital marketing strategies through a customer-centricity approach.
Implement an omnichannel strategy focused on the customer journey.
Define creative and innovative digital metrics to measure the customer experience within your organisation.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSc Digital Marketing & Omnichannel Strategy
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Understand what digital marketing and an omnichannel strategy is.
Drive digital marketing strategies through a customer-centricity approach.
Implement an omnichannel strategy focused on the customer journey.
Define creative and innovative digital metrics to measure the customer experience within your organisation.
Admission Requirements
88+
6+
2.5+
English Scores :
MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
2 Years
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
16,500 USD
International
16,500 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing & Omnichannel Strategy
Montpellier Business School, Montpellier, France
24 monthsProgram duration
16,500 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSc Digital Marketing & Omnichannel Strategy
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSc Digital Marketing & Omnichannel Strategy
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Admission Requirements
English Scores :
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
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How to get a full scholarship
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