Marketing, Advertising and Integrated Marketing Communications, BBA Program By Pace University - New York |Top Universities

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career. Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career. Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

Admission requirements

Undergraduate

6.5+
80+
54+
To be eligible for admission applicants must submit the following required documents: Application & Fee, Identification, Letters of Recommendation, A Written Essay/Personal Statement, Course Descriptions, Official Test Scores and Official Transcripts.
4 Years
Sep

Tuition fee and scholarships

Domestic Students

49,550 USD
-

International Students

49,550 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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Pace University is at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, we empower our students and positively impact our communities. We develop and launch programs that are relevant, focused, and forward-looking to meet the needs of the workforce of the future. We harness the world-class energy and talent of New York City and Westchester County and leverage the unparalleled access to internship and job opportunities. We champion diversity, equity, and inclusion and celebrate the innate potential of learners of all ages to achieve success. 

Ranked in the top 9% of private US colleges that provide the best return on tuition investment*, Pace University transforms the lives of its diverse students—academically, professionally, and socioeconomically. That mission is expressed in our motto: Opportunitas.

At Pace, we are go-getters, strivers, doers, and achievers. Currently, the University enrolls more than 13,000 diverse individuals, including first-generation, international, and non-traditional students. Pace combines the benefits and resources of a large university with the personalized attention and focus associated with a small college. Dedicated full-time and adjunct faculty members balance academic preparation with professional experience, bringing a unique dynamic to the classroom. They are practitioners, consultants, advisors, and mentors to our students.

*Source: PayScale

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Pace University is at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, we empower our students and positively impact our communities. We develop and launch programs that are relevant, focused, and forward-looking to meet the needs of the workforce of the future. We harness the world-class energy and talent of New York City and Westchester County and leverage the unparalleled access to internship and job opportunities. We champion diversity, equity, and inclusion and celebrate the innate potential of learners of all ages to achieve success. 

Ranked in the top 9% of private US colleges that provide the best return on tuition investment*, Pace University transforms the lives of its diverse students—academically, professionally, and socioeconomically. That mission is expressed in our motto: Opportunitas.
At Pace, we are go-getters, strivers, doers, and achievers. Currently, the University enrolls more than 13,000 diverse individuals, including first-generation, international, and non-traditional students. Pace combines the benefits and resources of a large university with the personalized attention and focus associated with a small college. Dedicated full-time and adjunct faculty members balance academic preparation with professional experience, bringing a unique dynamic to the classroom. They are practitioners, consultants, advisors, and mentors to our students.

*Source: PayScale

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