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The studying on the International Marketing (English) program is in English, students get professional knowledge of English. The program is based on features of marketing activities of large international companies operating on Russian market (or planning to enter) and large Russian companies with high export potential, for which it is necessary to study the features of marketing activities in a cross-cultural environment. Students will learn: Structure of Marketing Department in overall management system of the company, functions and main areas of work, responsibility systems; Marketing activities as a part of in of adapting or standardizing products, brands, the entire marketing complex, marketing planning and audit; Methods and metrics for analyzing the effectiveness of marketing activities; Critical analysis, conclusions and apply the best practices of international and Russian companies in marketing activities; Project approach for management of various marketing projects.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The studying on the International Marketing (English) program is in English, students get professional knowledge of English. The program is based on features of marketing activities of large international companies operating on Russian market (or planning to enter) and large Russian companies with high export potential, for which it is necessary to study the features of marketing activities in a cross-cultural environment. Students will learn: Structure of Marketing Department in overall management system of the company, functions and main areas of work, responsibility systems; Marketing activities as a part of in of adapting or standardizing products, brands, the entire marketing complex, marketing planning and audit; Methods and metrics for analyzing the effectiveness of marketing activities; Critical analysis, conclusions and apply the best practices of international and Russian companies in marketing activities; Project approach for management of various marketing projects.
Admission Requirements
Feb
Sep
Tuition Fee
Domestic Students
275,000 RUB
-
International Students
275,000 RUB
-
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
International Marketing (English)
Moscow, Moscow, Russia
275,000 RUBTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition Fee
Domestic Students
International Students
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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