International Master in E-Commerce and Sales Management Program By POLIMI Graduate School of Management |Top Universities
  • Degree Other
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(EUR) 16500-21000
  • Duration 12-18 months
  • Scholarships Yes
In recent years, the diffusion of B2C e-commerce has been increasing in many industries and in both mature and emerging markets. In such a scenario, also due to its real potentialities to support retailers’ omnichannel strategies, B2C e-commerce has become a priority for all the companies aiming to improve the journey of their customers.
The International Master in E-Commerce and Sales Management aims to provide students with the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative, such as: the choice of the right B2C e-commerce platform, the development of marketing campaigns, the design of an effective customer journey on the website, the implementation of an omnichannel strategy.

About University

POLIMI Graduate School of Management is the  Business School  of the Politecnico di Milano, one of the best scientific and technological universities in the world, which, for more than 40 years, has been engaged in providing management training programmes for graduates, professionals, companies, institutions and public administrations. Founded in 1979 as a Consortium between the Politecnico di Milano and a number of important Italian institutions and companies, today POLIMI GSoM is a non-for-profit consortium limited company.  

The School works every day to maximise its  positive impact on society , exploiting and spreading the power of  digital innovation, relationships  and  multiculturalism .

Our portfolio of master programmes, focusing on specific areas of management, include Master courses targeting to fresh graduates or graduates with limited working experience, and Executive Masters offered to managers and executives. The more specialized nature of a Master provides the candidate with the precise academic and theoretical framework to work in a specific management function.

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