Bachelor of Business (Public Relations) Program By Queensland University of Technology (QUT) |Top Universities
  • QS World University Rankings
    213
  • Degree BBus
  • Study Level Bachelors
  • Duration 36 months
  • Start date Jan-2000
The Bachelor of Business degree majoring in Public Relations focuses on organizational relationships building, media writing and liaising, and make public relations decisions across the corporate, government, agency and not-for-profit sectors. This course is accredited by the Public Relations Institute of Australia. QUT’s public relations course brings the real world into the classroom. Students will learn how to build organisational relationships, write for, and liaise with, the media, and make public relations decisions across the corporate, government, agency and not-for-profit sectors. This course can serve as a pathway to two career paths: public relations in-house practitioner and public relations consultant. In the in-house practitioner path, students’ final year at QUT develops their skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organisations. In the public relations consultant path, the final year at QUT involves a project where students pitch an idea to a real-world client and prepare a campaign to address their needs.

About University

Queensland University of Technology (QUT) is one of Australia’s leading universities with a truly global outlook and focus on providing students with practical, relevant skills they can apply in the real world.

QUT offers hundreds of undergraduate and postgraduate study options that include extensive research programs. Our leading academics, state-of the-art-teaching facilities and a focussed approach to learning delivers real-world outcomes for students and graduates.

Studying at QUT offers you a world-class education in the heart of Brisbane, a welcoming, modern and multicultural city. Brisbane is Australia’s third largest city and known for its vibrant urban precincts, outdoor lifestyle, friendly locals and natural attractions.

Our 7000 staff and 50,000 students come from many different cultural and religious backgrounds, including international students from 140 countries.


Real-world learning

The real world isn't just about qualifications. It's about collaborating, innovating, and thinking outside the box. Our courses teach students to be adaptable, provide hands-on industry experience and connect students to future opportunities.

Our degrees and connections with industry are internationally recognised, which means our students and our research programs have a global impact. QUT actively engages with business representatives and industry professionals who contribute to course development and lend practical perspectives to students’ theoretical education. 


QUT’s undergraduate and postgraduate study options include: 


Everyone learns a little differently so QUT offers a range of fully-online qualifications through QUT Online. We also offer education programs - from one-day skills development courses to Executive MBAs - designed to accelerate careers and organisational performance through QUTeX.


Transdisciplinary and transformative research

We tackle some of the biggest questions facing the planet by combining different disciplines and capabilities. Our students advance their research skills, translate them into broader work environments and engage with industry and innovation to deliver real-world impact through QUT’s best practice and transformative learning environment.

At QUT, you’ll conduct research that matters and delivers outputs with real societal impact. Our research strengths and priorities include:

  • biomedical engineering, to deliver better health in our lifetime
  • data science, to use that data to benefit our world
  • digital media, for a flourishing digital society
  • education, for better outcomes
  • health outcomes, systems and services, practical insights to enable effective change
  • materials science - curiosity-driven research
  • plant and industrial biotechnology, to help feed the world sustainably
  • robotics and computer vision, to benefit and inspire society


Join the next generation of innovators and become a leader in high-impact, real-world research fields. Find out more about QUT research.


CRICOS No. 00213J

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