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HomeUniversitiesSciences PoMaster in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
OBJECTIVES The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills. In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation. ORIENTATIONS The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The first semester consists of cross-cutting courses in management and social sciences, and core courses in marketing. These give you the foundation you need to then choose a specialisation.
In the second semester, you will take specialist courses of your choice on current and emerging practices in marketing.
In workshops throughout the year, you will develop practical skills that can be immediately applied in the workplace.
You have the opportunity to take a gap year between the two years of the Master’s programme to enhance your employability and explore career options, or enrich your education at a partner university abroad.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
six months’ study at Sciences Po followed by a six-month final internship
a year of dual education (apprenticeship): two days of classes and three days working in a company each week for the first six months, then one day of classes every two weeks while you write a dissertation based on your apprenticeship.
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
OBJECTIVES The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills. In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation. ORIENTATIONS The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The first semester consists of cross-cutting courses in management and social sciences, and core courses in marketing. These give you the foundation you need to then choose a specialisation.
In the second semester, you will take specialist courses of your choice on current and emerging practices in marketing.
In workshops throughout the year, you will develop practical skills that can be immediately applied in the workplace.
You have the opportunity to take a gap year between the two years of the Master’s programme to enhance your employability and explore career options, or enrich your education at a partner university abroad.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
six months’ study at Sciences Po followed by a six-month final internship
a year of dual education (apprenticeship): two days of classes and three days working in a company each week for the first six months, then one day of classes every two weeks while you write a dissertation based on your apprenticeship.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
A multidisciplinary education in the humanities and social sciences Accessible after passing the Baccalaureate (or its equivalent abroad), the Sciences Po Undergraduate College offers a Bachelor’s degree that takes place over three years, on one of the institution’s seven campuses.
Founded in the study of humanities and social sciences, the education spans across six main disciplines - law, economics, humanities, history, political science and sociology - supplemented by artistic and scientific disciplines. In addition to teaching, field experience is encouraged within the framework of the Civic Learning Programme, study trips, internships, simulations, association and union activities.
First year: Learning the fundamentals: Undergraduate students are introduced to the disciplines and methods taught at Sciences Po – economics, history, humanities, law, political science, and sociology. Certain courses are related to the regional minors offered on each campus.
Second year: Acquiring intellectual autonomy: Students choose a major – Economy & Society, Political Humanities, or Politics & Government –, explore a range of multidisciplinary courses, and interact with the research methodologies linked to their chosen major.
Third year: Students spend their their year abroad. They have the choice between a full year of study exchange at one of Sciences Po's 478 partner universities, including: UC Berkeley, Bocconi, Cambridge, Columbia, King’s College, London School of Economics, McGill, MIT, National University of Singapore, Oxford, UBC, University of Cape Town, University of Chicago, University of São Paulo.
A multidisciplinary, multilingual and outward looking education
In order to provide a comprehensive curriculum, Sciences Po places great emphasis on fundamental academic courses, professional training and extra-curricular activities. Sciences Po also integrates digital teaching methods into its programmes and continues to develop innovative teaching platforms.
Educate enlightened citizens
Courses offered by the undergraduate college allow students to grasp the challenges and evolutions of contemporary societies, and offer them the tools to think critically and act ethically. The goal is to educate enlightened and inventive citizens who work towards the common good.
One degree, countless opportunities
Upon completion of the BA, graduates are equipped to enter the job market, or pursue graduate studies at one of Sciences Po's seven graduate schools or any of the world's most competitive universities. Common fields of study include communications, economics, finance, international affairs, journalism, law, organisational behaviour, and public affairs.
International Dual Bachelor’s Degrees: Two years at Sciences Po + two years at the partner university
Sciences Po offers dual Bachelor’s degrees with nine of the world’s leading universities, allowing students to study as fully integrated members of two distinct academic cultures. Students are recruited from all over the world and benefit from a unique international experience combining the strengths and academic specialities of both institutions. The first two years of all dual Bachelor’s programmes take place on one of Sciences Po’s campuses. In years 3 and 4 at the partner university, students pursue a major offered by the host institution. Upon successful completion of the two curricula, students graduate with two Bachelor’s degrees, offering exceptional access to prestigious graduate studies or to entry into the job market.
Dual Degree with Columbia University (New York, USA)
Dual Degree with Freie Universität Berlin (Germany)
Dual Degree with Keio University (Tokyo, Japan)
Dual Degree with the National University of Singapore (NUS)
Dual Degree with the University of British Columbia (Vancouver, Canada)
Dual Degree with the University of California Berkeley (USA)
Dual Degree with University College London (UK)
Dual Degree with the University of Hong Kong
Dual Degree with the University of Sydney (Australia)
Dual Bachelor's Degrees in France
Université Paris 1 Panthéon-Sorbonne: Applied Mathematics & Social Sciences
Sorbonne Université: Social Sciences & Literary Humanities
Dual Degree in Human & Social Sciences and Geoscience with the Institut de Physique du Globe de Paris (IPGP): "Policies of the Earth"
Dual Degree in Human & Social Sciences and Life Science with the University of Reims Champagne-Ardenne (URCA): "Environment, Society and Sustainability"
Dual Degree in Life & Social Sciences and Mathematics / Computer Science with the University of Paris:"Algorithms & Decisions"
Dual Degree in Life & Social Sciences with the University of Paris: "Politics of Life and Identities"
Our goal is to open minds and develop critical thinking
We seek to provide students with the essential tools that will enable them to make sense of a complex world. As a research university, Sciences Po is focused on excellence, and demands the highest standards from faculty and students. Sciences Po also holds a high degree of social responsibility, and continues to play a pioneering role in the promotion of diversity and equal opportunity in higher education. Sciences Po has an array of financial aid for students of all origins and 26% of the student body hold a scholarship.
Graduate studies : Seven graduate schools that prepare for professional life
Graduate studies at Sciences Po are hosted within seven schools, all located on our campus in Paris. The seven schools offer a wide variety of master's programmes that take place over two years, all tailored to the professional world. We also offer international dual degrees, in which students spend one year at Sciences Po and one year abroad at the partner university.
30 Master's programmes are open to students with a Bachelor's degree or equivalent. All Master's programmes are two-years-long, with four 12-week semesters. During the second year, one semester is spent completing an internship or a field study, writing a Master's thesis, or studying at a partner university.
PhD programmes offer solid training in research. Students study for their PhD in one of Sciences Po’s 11 research centres.
Our goal is to open minds and develop critical thinking
We seek to provide students with the essential tools that will enable them to make sense of a complex world. As a research university, Sciences Po is focused on excellence, and demands the highest standards from faculty and students. Sciences Po also holds a high degree of social responsibility, and continues to play a pioneering role in the promotion of diversity and equal opportunity in higher education. Sciences Po has an array of financial aid for students of all origins and 26% of the student body hold a scholarship.
Master in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
Sciences Po campus in Paris, Paris, France
24 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills.
In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation.
ORIENTATIONS
The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills.
In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation.
ORIENTATIONS
The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
The Bachelor of Arts at Sciences Po
A multidisciplinary education in the humanities and social sciences Accessible after passing the Baccalaureate (or its equivalent abroad), the Sciences Po Undergraduate College offers a Bachelor’s degree that takes place over three years, on one of the institution’s seven campuses.
To learn more about Sciences Po's undergraduate training programmes, download our Undergraduate College brochure, and stay in touch!
Founded in the study of humanities and social sciences, the education spans across six main disciplines - law, economics, humanities, history, political science and sociology - supplemented by artistic and scientific disciplines.
In addition to teaching, field experience is encouraged within the framework of the Civic Learning Programme, study trips, internships, simulations, association and union activities.
A multidisciplinary, multilingual and outward looking education
In order to provide a comprehensive curriculum, Sciences Po places great emphasis on fundamental academic courses, professional training and extra-curricular activities. Sciences Po also integrates digital teaching methods into its programmes and continues to develop innovative teaching platforms.
Educate enlightened citizens
Courses offered by the undergraduate college allow students to grasp the challenges and evolutions of contemporary societies, and offer them the tools to think critically and act ethically. The goal is to educate enlightened and inventive citizens who work towards the common good.
One degree, countless opportunities
Upon completion of the BA, graduates are equipped to enter the job market, or pursue graduate studies at one of Sciences Po's seven graduate schools or any of the world's most competitive universities. Common fields of study include communications, economics, finance, international affairs, journalism, law, organisational behaviour, and public affairs.
International Dual Bachelor’s Degrees: Two years at Sciences Po + two years at the partner university
Sciences Po offers dual Bachelor’s degrees with nine of the world’s leading universities, allowing students to study as fully integrated members of two distinct academic cultures. Students are recruited from all over the world and benefit from a unique international experience combining the strengths and academic specialities of both institutions.
The first two years of all dual Bachelor’s programmes take place on one of Sciences Po’s campuses. In years 3 and 4 at the partner university, students pursue a major offered by the host institution. Upon successful completion of the two curricula, students graduate with two Bachelor’s degrees, offering exceptional access to prestigious graduate studies or to entry into the job market.
Dual Bachelor's Degrees in France
We seek to provide students with the essential tools that will enable them to make sense of a complex world. As a research university, Sciences Po is focused on excellence, and demands the highest standards from faculty and students. Sciences Po also holds a high degree of social responsibility, and continues to play a pioneering role in the promotion of diversity and equal opportunity in higher education. Sciences Po has an array of financial aid for students of all origins and 26% of the student body hold a scholarship.Our goal is to open minds and develop critical thinking
Social Sciences and Management (1)
Dual Bachelor’s Degree in Social Sciences and Humanities / Economics, Sciences Po (France) and The University of Sydney (Australia)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and Columbia University (New York, USA)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and Freie University Berlin (Germany)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and Keio university (Tokyo, Japan)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and LUISS University in Rome (Italy))
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and National University of Singapore (Singapore)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and The University of British Columbia (UBC), (Vancouver, Canada)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and The University of California in Berkeley, (USA)
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and The University of Hong Kong
Dual Bachelor’s Degree in Social Sciences and Humanities, Sciences Po (France) and University College London (UCL), UK
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, Asia-Pacific minor, Le Havre Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, European Union, Central and Eastern Europe minor, Dijon Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, European Union, Franco-German partnership, Nancy Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, Latin America-Caribbean minor, Poitiers Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, Middle East and Mediterranean minor, Menton Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, North America minor, Reims Campus
Sciences Po Bachelor of Arts (BA) in the Social Sciences and Humanities, multidisciplinary programme, Paris Campus
Graduate studies : Seven graduate schools that prepare for professional life
Graduate studies at Sciences Po are hosted within seven schools, all located on our campus in Paris. The seven schools offer a wide variety of master's programmes that take place over two years, all tailored to the professional world. We also offer international dual degrees, in which students spend one year at Sciences Po and one year abroad at the partner university.
To learn more about Sciences Po's graduate training programmes, download our Graduate Schools brochure, and stay in touch!
30 Master's programmes are open to students with a Bachelor's degree or equivalent. All Master's programmes are two-years-long, with four 12-week semesters. During the second year, one semester is spent completing an internship or a field study, writing a Master's thesis, or studying at a partner university.
PhD programmes offer solid training in research. Students study for their PhD in one of Sciences Po’s 11 research centres.
Sciences Po Graduate Schools
We seek to provide students with the essential tools that will enable them to make sense of a complex world. As a research university, Sciences Po is focused on excellence, and demands the highest standards from faculty and students. Sciences Po also holds a high degree of social responsibility, and continues to play a pioneering role in the promotion of diversity and equal opportunity in higher education. Sciences Po has an array of financial aid for students of all origins and 26% of the student body hold a scholarship.Our goal is to open minds and develop critical thinking
Arts and Humanities (3)
Master Governing Ecological Transitions in European Cities, Sciences Po Urban School (Paris, France)
Master Governing the large metropolis, Sciences Po Urban School (Paris, France)
Master in History, Sciences Po School of Research (Paris, France)
Master in Regional and Urban Strategy, Sciences Po Urban School (Paris, France)
Master in Urban Planning, Sciences Po Urban School (Paris, France)
Business and Management (3)
Master in Finance and Strategy, Sciences Po School of Management and Impact (Paris, France)
Master in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
Master in Marketing: New Luxury & Art de Vivre, Sciences Po School of Management and Impact (Paris, France)
Master of HR & Sustainable Governance, Sciences Po School of Management and Impact (Paris, France)
Master’s programme in International Business and Sustainability, Sciences Po School of Management and Impact (Paris, France)
One-year Master’s programme in Corporate Strategy, Sciences Po School of Management and Impact (Paris, France)
Social Sciences and Management (3)
LLM in Transnational Arbitration and Dispute Settlement, Sciences Po Law School (Paris, France)
Master Careers in the Law and Judiciary, Sciences Po Law School (Paris, France)
Master in Communications, Media and Creative Industries, Sciences Po School of Management and Impact (Paris, France)
Master in Economic Law, Sciences Po Law School (Paris, France)
Master in Environmental Policy, Sciences Po Paris School of International Affairs (Paris, France)
Master in European Affairs, Sciences Po School of Public Affairs (Paris, France)
Master in Human Rights and Humanitarian Action, Sciences Po Paris School of International Affairs (Paris, France)
Master in International Development, Sciences Po Paris School of International Affairs (Paris, France)
Master in International Economic Policy, Sciences Po Paris School of International Affairs (Paris, France)
Master in International Energy Transitions, Sciences Po Paris School of International Affairs (Paris, France)
Master in International Governance and Diplomacy, Sciences Po Paris School of International Affairs (Paris, France)
Master in International Security, Sciences Po Paris School of International Affairs (Paris, France)
Master in Journalism and International Affairs, Sciences Po Paris School of International Affairs / Journalism School (Paris, France)
Master in Journalism, Sciences Po Journalism School (Paris, France)
Master in Law and Finance, Sciences Po Law School and School of Management and Impact (Paris, France)
Master in Political Science, Sciences Po School of Research (Paris, France)
Master in Public Policy, Sciences Po School of Public Affairs (Paris, France)
Master in Sociology, Sciences Po School of Research (Paris, France)
Master in Technology and Global Affairs, Sciences Po Paris School of International Affairs (Paris, France)
Masters in Economics, Sciences Po School of Research (Paris, France)
One-year Master in Advanced Global Studies, Sciences Po School of International Affairs (Paris, France)
Arts and Humanities (2)
Doctorate in History, Sciences Po School of Research (Paris, France)
Social Sciences and Management (2)
Doctorate in Economics, Sciences Po School of Research (Paris, France)
Doctorate in Law, Sciences Po School of Research (Paris, France)
Doctorate in Political Science, Sciences Po School of Research (Paris, France)
Doctorate in Sociology, Sciences Po School of Research (Paris, France)