Bachelor of Management (Big Data Management and Applications)

Big Data Management and Applications (BDMA) is an undergraduate program offered by the Division of Information Systems and Management Engineering. This program is developed against the backdrop of the era of big data, focusing on big data management and governance and applications of data analysis theories and methods in management. Areas of BDMA include Business Statistical Analysis, Business Intelligence.
The curriculum of this program is based on the standard set by the National Education Guidance Committee and refers to similar programs run by leading domestic and foreign higher educational institutions. The curriculum aims to
        1.  cultivate skills that allow students to adapt to a dynamic economy,
        2.  meet the demand for talent in Guangdong, Hong Kong, and the Macao Greater Bay Area,
        3.  train students in evidence-based management and systematic management thinking,
        4.  disseminate interdisciplinary knowledge from Economics, Management, Information Systems, and Management Engineering,
        5.  develop students’ capabilities in theoretical and quantitative analysis,
        6.  provide students the opportunity to develop entrepreneurship skills, and
        7.  educate future management talents with professional ethics, modern management knowledge, and international perspectives.