Bachelor of Science in Business Administration with a Concentration in Marketing

Sullivan’s Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management and negotiation, in addition to principles of marketing. The Marketing concentration of Sullivan’s Business Administration bachelor’s degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management and a senior seminar in marketing. Our instructors bring years of business experience to the classroom, in addition to impressive academic credentials. Not only will students be exposed to the textbook theories that provide the fundamental skills needed for success, they’ll also benefit from the knowledge of professors who have worked in business and can make the fundamental skills relate to real life. Our program promotes student success by focusing on engagement between faculty and students and encouraging students to use critical thinking to solve problems. Upper division classes can be taken during the day, evenings, weekends and online.