Master in Marketing and Commercial Management Postgraduate Programme By Universidad Autónoma de Asunción (UAA) |TopUniversities

Master in Marketing and Commercial Management

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of Master in Marketing and Commercial Management is to develop in the participants the essential knowledge and practices that allow to analyze the main decisions faced by marketing managers and senior management in their effort to harmonize the objectives, capacities and resources of the Organization with the needs and opportunities of the market. Graduates will be able to: Efficiently and effectively manage the techniques for obtaining marketing information and apply it to business management; Identify opportunities, threats and changes in the competitive environment of the company; Guide the company's strategy based on possible scenarios; Formulate marketing policies appropriate to the competitive strategy of the company.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of Master in Marketing and Commercial Management is to develop in the participants the essential knowledge and practices that allow to analyze the main decisions faced by marketing managers and senior management in their effort to harmonize the objectives, capacities and resources of the Organization with the needs and opportunities of the market. Graduates will be able to: Efficiently and effectively manage the techniques for obtaining marketing information and apply it to business management; Identify opportunities, threats and changes in the competitive environment of the company; Guide the company's strategy based on possible scenarios; Formulate marketing policies appropriate to the competitive strategy of the company.

Admission Requirements

Mar

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