Bachelor in International Marketing and Business Analytics

The bachelor's degree in International Marketing and Business Analytics studies the theories of marketing and business analysis through statistical tools used for business analysis that help to synthesize multiple sources of quantitative and qualitative information. It is related to the following areas of study: research, communication, entrepreneurship and innovation, project administration and management, data science, and business intelligence.

The object of study of the degree is an international marketing and the use of computational tools for statistical and mathematical analysis of the behavior of different groups of consumers from a quantitative and qualitative perspective. It allows the student to analyze large volumes of information using automated mechanisms and their interpretation for the development of innovative solutions that maximize value for companies, their shareholders, and their customers.  Students can work in the fields of international business, marketing, local and international logistics, digital marketing, e-commerce, and in data analysis and business intelligence.