Master's Degree in Film, Television and Interactive Media

The student will learn to integrate the two academic and professional branches that until now have been working separately and that the new challenges of the audiovisual market force us to contemplate from a common perspective. He will develop both his creativity and his ability to manage what has been created; she will learn to integrate digital content into a new multi-support and multi-platform consumption, creating and innovating from the very root of the product, that is, from the idea of ​​any digital content. This forces us to study the "new media" not only from the perspective of the market, but also from a broad perspective: aesthetic, technological, sociological and cultural.
Under this structure of general knowledge, the student will acquire specialized knowledge in the field of audiovisual fiction, a contemporary imaginary that today exceeds the borders of formats and that within the audiovisual industry occupies the highest percentage of investment and production. And this by analyzing both the production from the idea, as well as the textual analysis of the cultural influences and the modes of representation that give rise to these ideas. Therefore, the student will learn to produce, analyze and promote the content, not the skills, and not only from the creative side, but also in terms of the possibility of bringing it to the market, its management in an innovative way. He will also learn about the possibilities offered by the Internet for the exploitation of content in different media, formats and languages. All this with a sociological, technological, aesthetic and economic perspective. The new business models and the new opportunities for the content industry offered by the network will be central topics that will be tackled across the board. Case studies will be essential to understand all this complexity. The fourth edition of this Master allows us to improve every day. It is totally "new media" oriented. The fourth edition of this Master allows us to improve every day. It is totally "new media" oriented. The fourth edition of this Master allows us to improve every day. It is totally "new media" oriented.