Strategic Planning in Advertising and Public Relations Program By Universitat Autònoma de Barcelona |Top Universities
  • QS World University Rankings
    =209
  • Degree Other
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(EUR) 4500-
  • Scholarships Yes
  • Start date Sep

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The master's degree in Strategic Planning in Advertising and Public Relations provides advanced and specialised knowledge in advertising strategies, as a curricular foundation for the training of future experts in strategic planners and market research, as well as for the research training needed to be later admitted to a doctoral programme. It responds to the need in the advertising, public relations and market research sector for professionals trained in persuasive communication and with a high level of knowledge in branding strategies. The master's degree in Strategic Planning truly represents postgraduate level training in Communication and Branding, with an inter-disciplinary profile integrating knowledge in communication and marketing.

About University

Founded in 1968, the Universitat Autònoma de Barcelona (UAB) is known for its excellence in research and quality in teaching, and is a reference centre in Spain and the European Union.

The UAB is a leading public university with a strong international vocation, highly committed to promoting mobility, collaboration and the capture of talent.

Academic teaching at the UAB is characterised by its multidisciplinarity and is closely linked to many research activities. The UAB pioneers the implementation of several action plans focused on increasing sustainability and environment-friendly measures on campus. 

The UAB offers top level academic programmes in all areas of knowledge, with almost 100 Bachelor's Degrees, over 500 Official and Master's Degrees and Graduate Diplomas and almost 70 PhD programmes.

In 2016, the UAB Barcelona Summer School was created. It offers a wide array of subjects in several fields and takes place from the end of June to the beginning of August. Most of the courses are taught in English, with an option to learn and improve your Spanish as a Foreign Language. Depending on the regulations of each home university, especially if there is a mobility agreement with the UAB, students will be able to transfer the credits earned during their stay to their current degree.


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