Bachelor of Business Administration (Honours) Tourism Destination Marketing Program By Universiti Tunku Abdul Rahman (UTAR) |Top Universities

Bachelor of Business Administration (Honours) Tourism Destination Marketing

Program Duration

36 monthsProgram duration

Tuitionfee

14,447 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Tourism is one of the most important industries in the service sector. Malaysia, with its abundance of natural beauty and cultural diversity, offers year-round tourism attractions. Tourist spending can lead to an increase in income and employment for the local community. Tourism also allows locals to keep up with their traditional cultural practices. As the number of tourists visiting Malaysia grows each year, so will the demand for skilled workers and tourism experts in the coming years.
This programme equips students with the knowledge and skills necessary to manage a successful tourism destination and its related business activities. It is also designed to prepare graduates to be entrepreneurs capable of leading and managing their businesses by providing them with the legal knowledge, social and ethical skills, and life-long learning that they will need to start, nurture, and grow their business. 

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Tourism is one of the most important industries in the service sector. Malaysia, with its abundance of natural beauty and cultural diversity, offers year-round tourism attractions. Tourist spending can lead to an increase in income and employment for the local community. Tourism also allows locals to keep up with their traditional cultural practices. As the number of tourists visiting Malaysia grows each year, so will the demand for skilled workers and tourism experts in the coming years.
This programme equips students with the knowledge and skills necessary to manage a successful tourism destination and its related business activities. It is also designed to prepare graduates to be entrepreneurs capable of leading and managing their businesses by providing them with the legal knowledge, social and ethical skills, and life-long learning that they will need to start, nurture, and grow their business. 

Admission requirements

Undergraduate

5+
42+
70+
3 Years
Jan
Jun

Tuition fee and scholarships

Domestic Students

10,579 USD
-

International Students

14,447 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Universiti Tunku Abdul Rahman offers over 78 undergraduate degree programs in subjects such as business, Chinese studies, arts, social sciences and education, creative industries and design, science, technology, engineering and mathematics, Chinese medicine and health sciences, as well as medicine.
Ambitious students can participate in the Universiti Tunku Abdul Rahman Undergraduate Research Scheme (URS) where they will be trained to conduct scientific research and work with researchers on real-life projects. UTAR has introduced the UTAR Soft Skills Development Certificate which is designed to cultivate essential soft skills as required in the era of Industrial Revolution 4.0, including moral and professional ethics, as well as critical thinking, problem-solving abilities, teamwork and digital literacy skills.  

Tuition fees
The average tuition fees for an undergraduate degree range between $US14,000 and US$30,000 depending on the program you’re interested in studying.

Entry requirements and how to apply
If you are interested in applying to study for an undergraduate degree at Universiti Tunku Abdul Rahman (UTAR), you will need to have achieved the following, depending on which course you are wishing to apply for.

Foundation: O-Level with 5 credits in the relevant subjects or its equivalent qualification

Undergraduate degree: A-Level with 2-3 passes in the relevant subjects, or high school leaving examination equivalent with 5 passes

More information about entry requirements, including English language requirements , as well as how to apply  can be found on the university’s website.

Universiti Tunku Abdul Rahman offers 2 postgraduate diploma programs, 33 master’s degree programs, and 13 Doctorate programs , in subjects such as business administration, mathematics, information systems, engineering, environmental technology, project management, psychology, social science, creative arts, Chinese studies, computer science and health sciences.

Tuition fees

The average tuition fees for a postgraduate degree range between $US4,500 and US$9,750 , depending on the program you’re interested in studying.
Students can apply for project research assistantship subject to availability for research postgraduate degree programs.  

Entry requirements and how to apply

More information about entry requirements, including English language requirements , as well as how to apply if you’re an international student can be found on the university’s website.

Undergrad programs