Marketing Program By University of Alberta |Top Universities

Marketing

Marketing

University of Alberta

North Campus, Edmonton, Canada
  • QS World University Rankings
    126
  • Degree BComm
  • Study Level Bachelors
  • Duration 48 months

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Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty. The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.