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Our STEM-designated MMR program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 730 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Our STEM-designated MMR program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 730 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
This MPAcc program welcomes students who have not completed upper-level accounting coursework. Applicants should meet the following requirements:
A minimum of two years of relevant, full-time work experience.
A bachelor’s degree in a subject other than accounting.
Completed Principles of Financial Accounting, Introduction to Financial Accounting, or the equivalent (Note: Applicants without this prerequisite can be provisionally admitted prior to completion of this course. UGA will offer ACCT 2101E the summer before you begin the MPAcc program.)
31 Mar 2025
11 Months
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The Terry College undergraduate programs combine a real-world education with a world-class academic community. Terry offers opportunities like international study abroad destinations and the Terry Mentor program to help ensure success after graduation. Our undergraduate curriculum is constantly evolving so that students are prepared to enter a competitive job market. Terry faculty are more than just educators. They are experts who engage you in the classroom with real-world situations based on their research.
Master of Marketing Research
Correll Hall, Athens, Athens, United States
11 monthsProgram duration
31 Mar, 2025Application Deadline
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 730 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 730 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Admission requirements
Exam Scores
Important Dates
Application
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
The Terry College undergraduate programs combine a real-world education with a world-class academic community. Terry offers opportunities like international study abroad destinations and the Terry Mentor program to help ensure success after graduation. Our undergraduate curriculum is constantly evolving so that students are prepared to enter a competitive job market. Terry faculty are more than just educators. They are experts who engage you in the classroom with real-world situations based on their research.
Business and Management (3)
Accounting Major
Economics Major
Finance Major
Management Major
Marketing Major
Risk Management and Insurance Major
Engineering and Technology (3)
Management Information Systems Major
Social Sciences and Management (3)
Real Estate Major
Business and Management (1)
Master of Accountancy
Master of Business and Technology (Online)
Master of Marketing Research
Master of Professional Accountancy (MPAcc)
Master of Science in Business Analytics
Executive MBA (3)
Terry College of Business Executive MBA
Full-Time MBA (3)
Full-Time MBA Program
Professional MBA Program
Part-Time MBA (3)
Online MBA Program
Business and Management (3)
PhD in Accounting
PhD in Economics
PhD in Finance
PhD in Management
PhD in Marketing
PhD in Risk Management and Insurance
Engineering and Technology (3)
PhD in Management Information Systems
Social Sciences and Management (3)
PhD in Real Estate