MA Strategic Advertising and Marketing Communications Program By University of Greenwich |Top Universities

MA Strategic Advertising and Marketing Communications

Program Duration

12 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Program overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Admission requirements

Undergraduate

6+
2+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

The University’s vast portfolio of masters and degree programmes, including combined degrees, allows a wide range of subject options. English language tuition and academic support is provided to all international students whose first language is not English.

The university provides approximately 2,300 places in halls of residence on or near to the main campuses. Types of accommodation vary from single student bedrooms with or without en-suite, to self-contained studio apartments. Students have access to extensive library and computing facilities on each campus, and on the Greenwich campus, a dedicated Language Centre for those studying a foreign language.

The Student Affairs on each campus provide a range of services and support, from the time you arrive, to the completion of your studies. A dedicated international advisor is available on each campus. The Jobshop operates a drop-in service, where you can obtain details of on and off campus job opportunities, and get information on employment related issues. The Students' Union provides access to a range of facilities, services and activities. Free skills training is available to students helping you study, live and work more effectively and can improve your job prospects.


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The University’s vast portfolio of masters and degree programmes, including combined degrees, allows a wide range of subject options. English language tuition and academic support is provided to all international students whose first language is not English.

The university provides approximately 2,300 places in halls of residence on or near to the main campuses. Types of accommodation vary from single student bedrooms with or without en-suite, to self-contained studio apartments. Students have access to extensive library and computing facilities on each campus, and on the Greenwich campus, a dedicated Language Centre for those studying a foreign language.

The Student Affairs on each campus provide a range of services and support, from the time you arrive, to the completion of your studies. A dedicated international advisor is available on each campus. The Jobshop operates a drop-in service, where you can obtain details of on and off campus job opportunities, and get information on employment related issues. The Students' Union provides access to a range of facilities, services and activities. Free skills training is available to students helping you study, live and work more effectively and can improve your job prospects.

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Postgrad programs