Master of Science in Marketing Program By HKU Business School |Top Universities
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Master of Science in Marketing

Location

HKU Main Campus, Hong Kong, Hong Kong SAR
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Program Duration

12 monthsProgram duration

Tuitionfee

46,010 USDTuition Fee/year

Application Deadline

04 Dec, 2023Application Deadline

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Admission requirements

Undergraduate

6+
80+
To be eligible for admission to the Master of Science in Marketing Programme, a candidate must: Hold a recognised degree or equivalent; Obtain statements from two referees, regarding his/her suitability for the Programme; and Obtain a TOEFL/IELTS score if you are not from an English-medium university. GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and can be helpful for marginal cases. In general, applicants are not required to attend an interview during the admissions process.
04 Dec 2023
1 Year
Sep

Tuition fee and scholarships

Domestic Students

46,010 USD
-

International Students

46,010 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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More programs from the university

HKU Business School  offers nine undergraduate degree programs in business administration, economics, as well as asset management and private banking.

Entry requirements and how to apply


If you’re an international student who’s interested in applying to study at HKU Business School, you will need to visit the School’s website for specific information relating to the admissions process as admission requirements can vary.  


HKU Business School offers seven specialized postgraduate degree programs:


Find out more about the HKU Business School's Masters programmes here.


Tuition fees
Tuition fees range between HK$288,000 and HK$396,000 (~US$36,900 and ~US$50,770).


Entry requirements and how to apply

If you’re an international student who’s interested in studying at HKU Business School's Masters Programmes, you will need to:

  • Hold a recognised degree or equivalent;
  • Obtain statements from two referees outlining your suitability for the program
  • Obtain a TOEFL/IELTS score if you are not from an English-medium university


To apply to study at the HKU Business School, you should apply online.  

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