Bachelor of Marketing

This degree course provides students with a comprehensive understanding of the core concepts, practices and techniques of marketing. The programme is suitable for students who want to pursue a career within the marketing function of an organization. Our degrees have a modular structure. This provides the core elements you need (in compulsory modules), but with the flexibility to tailor your course to your personal interests and career aspirations (through optional and discovery modules).

Vision statements of the program: The department is looking forward to achieving excellence through the provision of carefully selected programs, which aims at creating marketing leaders with high skills and capabilities.

Mission statements of the program: The department seeks to educate and teach students to work in various marketing functions by creating an intellectual environment that enables students to acquire knowledge and skills necessary to the practice of marketing professionals and ethical manner to achieve success in the changing marketing environment.

Program Aims: Marketers have a very enjoyable career, specializing in the marketing department gives you the opportunity to join the most popular majors at the University of Jordan and the rest of other universities. The reason for this popularity is the large number of job opportunities in the future. It is estimated that 30% of the jobs available in the market require expertise in marketing and its functions. A marketing career will provide a person with a range of activities, skills, responsibilities and enormous opportunities to deal with people in a professional manner. It's often considered that a strong marketing department is essential for the company to become one of the best in the business. Studying in the marketing department will provide students with a strong academic background that is essential for a variety of career options in the field of marketing and general management. In addition, marketing personnel are the cornerstone for the development of the company and are very important for executives. Graduates of the Marketing department have many interesting career paths.