Are you looking to pursue a successful career in marketing? Accredited by the Chartered Institute of Marketing (CIM), the programme prepares you for your future career as a marketer, providing the skills, knowledge and experience to make an immediate impact.

Overview Marketing graduates have excellent employment prospects and pursue careers across a variety of sectors, where roles include marketing manager, brand manager and SEO Specialist. Marketing at Kent was ranked 9th overall and 2nd for graduate prospects in The Complete University Guide 2021.
Marketing is a core business function and essential to the success of businesses operating in a highly competitive environment. As a marketing student as Kent Business School, you develop the essential skills needed to thrive as a successful marketer.
On this programme, you gain in-depth marketing knowledge and understanding of the core theories, practices and techniques of marketing in a global context. Alongside your marketing specialism, you will explore sustainable innovation and responsible management practices and the changing international environment in which companies operate.
Our BSc Marketing degree programme Studying Marketing at Kent, you gain analytical and strategic skills needed to evaluate marketing scenarios critically and make informed strategic decisions. You are given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding and green marketing. You also study modules covering accounting, financial and business ethics, demonstrating how marketing fits into the wider business context.
On our flexible programme, you take a broad range of compulsory modules in your first year. You then select from a variety of options in your second and third year, and can even choose to deepen your knowledge of an aspect of through a research-led project.
You will have excellent opportunities to experience marketing in action through hands-on experience via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice.