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The global tourism industry’s recovery
post-pandemic, coupled with advancements in digital marketing and analytics, is
driving demand for professionals equipped with both marketing acumen and
analytical skills in the tourism sector. With our new MSc Tourism Marketing and
Analytics, you will develop a master's level understanding of the international
tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong
foundation in both marketing and analytics, preparing you for strategic roles
in the tourism industry. It combines the key concepts of marketing management,
including consumer behaviour, digital marketing strategies focussed on tourism
and brand management, and advanced data analytics.
You will analyse data through real-life case
studies and practical examples from various sources such as website visits and
booking patterns. In doing so, you will understand how tourism businesses gain
valuable insights into customer preferences and behaviours. You will also learn
how to tailor marketing strategies effectively, target specific customer
segments and personalise messaging and offerings.
An essential part of your professional
development is gaining prowess in using relevant analytical tools and
techniques. You will discover how tourism businesses optimise their marketing
campaigns by measuring key performance indicators (KPIs) to understand how they
allocate resources efficiently, identify areas for improvement and maximise
their marketing efforts.
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery
post-pandemic, coupled with advancements in digital marketing and analytics, is
driving demand for professionals equipped with both marketing acumen and
analytical skills in the tourism sector. With our new MSc Tourism Marketing and
Analytics, you will develop a master's level understanding of the international
tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong
foundation in both marketing and analytics, preparing you for strategic roles
in the tourism industry. It combines the key concepts of marketing management,
including consumer behaviour, digital marketing strategies focussed on tourism
and brand management, and advanced data analytics.
You will analyse data through real-life case
studies and practical examples from various sources such as website visits and
booking patterns. In doing so, you will understand how tourism businesses gain
valuable insights into customer preferences and behaviours. You will also learn
how to tailor marketing strategies effectively, target specific customer
segments and personalise messaging and offerings.
An essential part of your professional
development is gaining prowess in using relevant analytical tools and
techniques. You will discover how tourism businesses optimise their marketing
campaigns by measuring key performance indicators (KPIs) to understand how they
allocate resources efficiently, identify areas for improvement and maximise
their marketing efforts.
Admission Requirements
please see course page for entry requirements
Scholarships
Liverpool Excellence Scholarship for Postgraduates
Liverpool Excellence Scholarship for Postgraduates
Tourism Marketing and Analytics MSc
Knowledge Centre Campus (Liverpool City Centre Campus)), Liverpool, United Kingdom
2Scholarships
Business AnalyticsMain Subject Area
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.
You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.
An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.
Introduction
This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.
You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.
An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.
Admission Requirements
Scholarships
Liverpool Excellence Scholarship for Postgraduates
Value
$7000
Deadline
21 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Liverpool Advancement Scholarship
Value
$5000
Deadline
21 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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