MSc International Fashion Retailing (Multichannel Marketing) Program By The University of Manchester | Top Universities

MSc International Fashion Retailing (Multichannel Marketing)

MSc International Fashion Retailing (Multichannel Marketing)

The University of Manchester

The University of Manchester, Manchester, United Kingdom
  • QS World University Rankings
    27
  • Degree MSc
  • Study Level Masters
  • Duration 12 months
  • Scholarships No

others shortlisted this program

others shortlisted this program

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels. The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including: • Insight into all the multiple routes by which customers and businesses interact with each other. • A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated. • An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.
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