Bachelor of Arts (Major: Advertising)

Advertising requires a unique combination of business acumen, marketing nous and enormous creativity and this program strives to impart all of those skills. As a student you will learn about topics such as consumer behaviour, integrated marketing and media planning, as well as develop your production and design knowledge. Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.