Business Administration (Marketing) Program By University of Oregon, Lundquist College of Business |Top Universities

University of Oregon, Lundquist College of Business

300 Peterson Hall, 955 East 13th Avenue, Eugene, US, Eugene, United States
  • Degree Other
  • Study Level Bachelors

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University of Oregon business administration majors have the option to pursue one of the five concentrations. Concentrations aren't documented on transcripts, but may be represented on resumes. The concentrations being offered at the Lundquist College of Business at University of Oregon are entrepreneurship, sports business, finance, marketing, accounting, and operations and business analytics. The Marketing concentration is suitable for those seeking a career in advertising, professional selling, distribution, and marketing research. Students will gain an understanding of the contributions of the social sciences and of quantitative methods to the study of marketing. The concentration's curriculum includes courses on marketing research and strategy, marketing communications, and consumer behavior.