BA Digital and Mass Media (Broadcasting) - Mobile Journalism (Mojo): Digital Video Production and Monetisation Program By University of Petroleum and Energy Studies (UPES) |Top Universities
 
Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.
 
Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.
 
The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

About University

UPES was established in the year 2003 through UPES Act, 2003 of the State Legislature of Uttarakhand. With an ambitious vision and unique approach, UPES emerged as an innovative institution offering industry-focused specialised undergraduate and postgraduate courses, some of which cater to high-growth areas like cloud computing, mechanical engineering, civil engineering, aerospace engineering, mechatronics engineering, fine arts, big data analytics, public administration, machine design engineering, computer science, petroleum, graphic and gaming and so on.
 
UPES has a sprawling 44-acre campus in the lush and verdant environs of Dehradun. The university takes pride in offering its students a world-class academic infrastructure, multimedia-enabled classrooms, modern research labs, playing fields, food courts, hostels and facilities for curricular and extra-curricular activities. Its commitment to providing students a multifaceted all-round growth and development reflects in its superior track record of 90% placements year after year; indeed, it leverages its strategic partnerships with industry stalwarts for all its programs to create employable, bright and future-ready professionals. Given its industry-oriented programs and emphasis on holistic development, UPES graduates naturally become the preferred choice for employers. Thus, the university develops and hones future leaders for diverse high-growth sectors in India and globally.
 
The university’s singular purpose is to enable each one achieve their individual purpose in life, through the guiding light of knowledge. Each one is empowered to pursue dreams and PASSIONS in a meaningful and responsible manner. Each one is encouraged to foster professional development through imagination, innovation, specialised knowledge and critical-thinking. Each one is entrusted to become an active participant in transforming society,  to go beyond oneself, to respect and  inclusively contribute in a pluralistic world. Thus, enabling one to choose life-pathways that fulfil their individual purposes fruitfully.
 
Vision
  • To be an Institution of Global standing for developing professionally competent talent contributing to nation building.
 
Mission
 
  • Develop industry-focused professionals with an international outlook.
  • Foster effective outcome-based education system to continually improve teaching-learning and research.
  • Inculcate integrative thought process among students to instill lifelong learning.
  • Create global knowledge eco-system through training, research & development and consultancy.
  • Practice and promote high standards of professional ethics and develop harmonious relationship with environment and society.