BA Journalism and Mass Communication (Digital) -Data, Analytics & Visualisation Program By University of Petroleum and Energy Studies (UPES) |Top Universities
  • Degree BA
  • Study Level Bachelors
  • Study Mode On Campus
  • Course Intensity Full Time
  • Subject Communication and Media Studies
  • Fees(USD) 6851-
  • Scholarships Yes
 
The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.
 
This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.
 
With this specialization, students will learn how to effectively collect, organize, and categorize rich data sources into meaningful and engaging multimedia content. Students will learn how to make sense of data, basics of data acquisition, data visualization and creating stories with data. Our focus areas are data scraping, analysis, and visualization for studying spot patterns, trends, and correlation. Students will be introduced to coding languages like Python and visualisation platforms like Canva & Data Wrapper for creative interactive media properties. With the focus on data visualizations, students will also learn how to use database and programming fundamentals into effective visual storytelling. We will also focus on using data in reporting and media communication. This is also a valuable skill set in the arenas of Marketing, Public Policy & Research. 

About University

UPES was established in the year 2003 through UPES Act, 2003 of the State Legislature of Uttarakhand. With an ambitious vision and unique approach, UPES emerged as an innovative institution offering industry-focused specialised undergraduate and postgraduate courses, some of which cater to high-growth areas like cloud computing, mechanical engineering, civil engineering, aerospace engineering, mechatronics engineering, fine arts, big data analytics, public administration, machine design engineering, computer science, petroleum, graphic and gaming and so on.
 
UPES has a sprawling 44-acre campus in the lush and verdant environs of Dehradun. The university takes pride in offering its students a world-class academic infrastructure, multimedia-enabled classrooms, modern research labs, playing fields, food courts, hostels and facilities for curricular and extra-curricular activities. Its commitment to providing students a multifaceted all-round growth and development reflects in its superior track record of 90% placements year after year; indeed, it leverages its strategic partnerships with industry stalwarts for all its programs to create employable, bright and future-ready professionals. Given its industry-oriented programs and emphasis on holistic development, UPES graduates naturally become the preferred choice for employers. Thus, the university develops and hones future leaders for diverse high-growth sectors in India and globally.
 
The university’s singular purpose is to enable each one achieve their individual purpose in life, through the guiding light of knowledge. Each one is empowered to pursue dreams and PASSIONS in a meaningful and responsible manner. Each one is encouraged to foster professional development through imagination, innovation, specialised knowledge and critical-thinking. Each one is entrusted to become an active participant in transforming society,  to go beyond oneself, to respect and  inclusively contribute in a pluralistic world. Thus, enabling one to choose life-pathways that fulfil their individual purposes fruitfully.
 
Vision
  • To be an Institution of Global standing for developing professionally competent talent contributing to nation building.
 
Mission
 
  • Develop industry-focused professionals with an international outlook.
  • Foster effective outcome-based education system to continually improve teaching-learning and research.
  • Inculcate integrative thought process among students to instill lifelong learning.
  • Create global knowledge eco-system through training, research & development and consultancy.
  • Practice and promote high standards of professional ethics and develop harmonious relationship with environment and society.