BA Journalism and Mass Communication (Digital) - Media Management, Public Policy and Strategic Communications Program By UPES |Top Universities

Program overview

Main Subject

Journalism

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.


This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.
This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

Program overview

Main Subject

Journalism

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.


This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.
This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

Admission requirements

Undergraduate

1080+
Minimum 50% marks in class X and XII any Stream.
30 Jun 2023
3 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

1,231 USD
-

International Students

1,231 USD
-

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More programs from the university

UPES provides undergraduate programmes covering a broad range of disciplines, sectors and industries, including:  


Undergraduate admission varies by course but generally requires 12th standard/senior secondary marks, meeting eligibility criteria and qualifying exam scores like JEE or UPES-DAT. 

UPES offers master’s and PhD programmes covering a wide range of sectors, industries and disciplines. A selection of their courses include:  


UPES also offers several online MBA courses – ideal for students who aren’t able to study at the campus or want the flexibility of balancing their studies with personal and professional commitments.  

These include: 

  • MBA in Logistics and Supply Chain Management
  • MBA in Oil and Gas Management 
  • MBA (General) with a specialisation in Business Analytics
  • MBA (General) with a specialisation in Marketing Management
  • MBA (General) with a specialisation in Finance Management
  • MBA (General) with a specialisation in Human Resource Management 

UPES offers and manages a range of funding opportunities for postgraduate students, including MBA scholarships, alumni scholarships, and Fellowships for MTech and MDes programmes. 

If you’d like to apply to study a postgraduate programme at UPES, visit their website for further details. International students can also find tailored information about the international application process and student experience at UPES.  

Postgraduate admissions vary by course but generally require a relevant bachelor's degree, qualifying exam scores if applicable, academic transcripts, CV, letters of recommendation, and essay/interview. 

Undergrad programs