BBA (Events, Public Relations and Corporate Communications) - Media Management, Marketing Campaigns and Strategic Communications Program By UPES |Top Universities

Program overview

Main Subject

Communication and Media Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360 degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

Program overview

Main Subject

Communication and Media Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360 degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

Admission requirements

Undergraduate

1080+
Minimum 50% marks in class X and XII any Stream.
30 Jun 2023
3 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

1,231 USD
-

International Students

1,231 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

UPES provides undergraduate programmes covering a broad range of disciplines, sectors and industries, including:  


Undergraduate admission varies by course but generally requires 12th standard/senior secondary marks, meeting eligibility criteria and qualifying exam scores like JEE or UPES-DAT. 

UPES offers master’s and PhD programmes covering a wide range of sectors, industries and disciplines. A selection of their courses include:  


UPES also offers several online MBA courses – ideal for students who aren’t able to study at the campus or want the flexibility of balancing their studies with personal and professional commitments.  

These include: 

  • MBA in Logistics and Supply Chain Management
  • MBA in Oil and Gas Management 
  • MBA (General) with a specialisation in Business Analytics
  • MBA (General) with a specialisation in Marketing Management
  • MBA (General) with a specialisation in Finance Management
  • MBA (General) with a specialisation in Human Resource Management 

UPES offers and manages a range of funding opportunities for postgraduate students, including MBA scholarships, alumni scholarships, and Fellowships for MTech and MDes programmes. 

If you’d like to apply to study a postgraduate programme at UPES, visit their website for further details. International students can also find tailored information about the international application process and student experience at UPES.  

Postgraduate admissions vary by course but generally require a relevant bachelor's degree, qualifying exam scores if applicable, academic transcripts, CV, letters of recommendation, and essay/interview. 

Undergrad programs