BBA (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications Program By University of Petroleum and Energy Studies (UPES) |Top Universities
The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 
 
The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360 degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

About University

UPES was established in the year 2003 through UPES Act, 2003 of the State Legislature of Uttarakhand. With an ambitious vision and unique approach, UPES emerged as an innovative institution offering industry-focused specialised undergraduate and postgraduate courses, some of which cater to high-growth areas like cloud computing, mechanical engineering, civil engineering, aerospace engineering, mechatronics engineering, fine arts, big data analytics, public administration, machine design engineering, computer science, petroleum, graphic and gaming and so on.
 
UPES has a sprawling 44-acre campus in the lush and verdant environs of Dehradun. The university takes pride in offering its students a world-class academic infrastructure, multimedia-enabled classrooms, modern research labs, playing fields, food courts, hostels and facilities for curricular and extra-curricular activities. Its commitment to providing students a multifaceted all-round growth and development reflects in its superior track record of 90% placements year after year; indeed, it leverages its strategic partnerships with industry stalwarts for all its programs to create employable, bright and future-ready professionals. Given its industry-oriented programs and emphasis on holistic development, UPES graduates naturally become the preferred choice for employers. Thus, the university develops and hones future leaders for diverse high-growth sectors in India and globally.
 
The university’s singular purpose is to enable each one achieve their individual purpose in life, through the guiding light of knowledge. Each one is empowered to pursue dreams and PASSIONS in a meaningful and responsible manner. Each one is encouraged to foster professional development through imagination, innovation, specialised knowledge and critical-thinking. Each one is entrusted to become an active participant in transforming society,  to go beyond oneself, to respect and  inclusively contribute in a pluralistic world. Thus, enabling one to choose life-pathways that fulfil their individual purposes fruitfully.
 
Vision
  • To be an Institution of Global standing for developing professionally competent talent contributing to nation building.
 
Mission
 
  • Develop industry-focused professionals with an international outlook.
  • Foster effective outcome-based education system to continually improve teaching-learning and research.
  • Inculcate integrative thought process among students to instill lifelong learning.
  • Create global knowledge eco-system through training, research & development and consultancy.
  • Practice and promote high standards of professional ethics and develop harmonious relationship with environment and society.