Strategic Brand Management in the Digital Age Postgraduate Programme By University of Southampton |TopUniversities
Subject Ranking

# 251-300QS Subject Rankings

Application Deadline

17 Apr, 2026Application Deadline

Main Subject Area

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, strong brands shape consumer perceptions across every touchpoint. This course introduces students to the core principles of strategic brand management, covering brand equity, positioning, communication, and consumer–brand relationships in both online and offline contexts. 
Through real-world cases, interactive group activities and a final pitch presentation, you’ll apply practical branding frameworks to analyse challenges and develop effective strategies. This course offers a fast-paced, hands-on opportunity to build confidence and capability in modern brand management. 

Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, strong brands shape consumer perceptions across every touchpoint. This course introduces students to the core principles of strategic brand management, covering brand equity, positioning, communication, and consumer–brand relationships in both online and offline contexts. 
Through real-world cases, interactive group activities and a final pitch presentation, you’ll apply practical branding frameworks to analyse challenges and develop effective strategies. This course offers a fast-paced, hands-on opportunity to build confidence and capability in modern brand management. 

Admission Requirements

120+
92+
6.5+
67+
Need to have completed at least one year of Undergraduate study

17 Apr 2026
Jul

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