The Business and Marketing (Top-Up) BA (Hons) focuses on skills and knowledge related to marketing, including strategic management, consumer psychology, managing projects and e-marketing strategy. The course is accredited by the Chartered Institute of Marketing (CIM) and gives exemption from its first two levels of study and certain modules at the Professional Diploma level. Teaching methods include a mix of lectures, seminars and ‘surgeries’. Assessment methods include written exams, case studies, assignments, and reports.