BA (Hons) Business and Marketing (Top-Up) via Study Centres Program By University of Sunderland | Top Universities

BA (Hons) Business and Marketing (Top-Up) via Study Centres

BA (Hons) Business and Marketing (Top-Up) via Study Centres

The Business and Marketing (Top-Up) via Study Centres BA (Hons) course content is the same as the Sunderland campus-based course BA (Hons) Business and Marketing Management (Top-Up). This course focuses on the skills one needs to be an effective Marketing Manager. Topics covered include marketing strategy, consumer psychology, strategic management and strategic integrated marketing communications. Teaching methods include a mix of self-study activities, student guides and directed reading, supported by web-based workshops and support from tutors at the chosen study centre.
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