Bachelor of Science in Marketing

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. Marketing courses are designed so that students acquire skills in how to gather, manage, and use information; how to analyze customers; and how to develop marketing strategy and design a marketing mix. At the same time, students gain skills in ethical decision-making, developing creative solutions to solve problems, communicating effectively, and working in teams. They also learn how to form intelligent judgments and opinions relating to economic, social, and environmental factors which vitally affect every day living for both present and future generations. Students may choose among 3 concentrations (12 credit hours) in the marketing major. Sustainability and Global Markets The Sustainability and Global Markets concentration prepares students to manage marketing activities sustainably within the global context. This concentration assists students in preparing for the challenges of conducting business in a sustainable way, meeting current needs while safeguarding the needs of future generations. Through a global lens, students gain understanding of doing business internationally, considering the cultural, political, legal, economic, technological, and natural environment differences that increase the complexity of marketing functions. Sustainable business practices are innovative strategic and tactical actions that seek to improve balanced economic, environmental, and social outcomes for organizations and stakeholders in both the long and short term. Students are prepared for work in for-profit businesses, non-profit organizations, or in government. Customer Experience Management The Customer Experience Management concentration prepares students to manage marketing activities in for-profit businesses, non-profit organizations, or in government. Students will gain a broad skill set in the marketing field. Through careful selection of electives, students can also tailor this concentration to focus in areas such as market research, sales, integrated marketing communication or advertising, public relations, or product management. This versatile concentration will build students’ skills in researching and understanding consumer behavior, indentifying attractive target markets, developing effective marketing strategies, and evaluating an organization’s marketing program. Supply Chain The Supply Chain concentration involves the planning, control, and coordination of materials and services from raw materials to customers. Increasing competetiveness through quality, cost, responsiveness, and innovation is essential to supply chain and company success. It is critical to manage processes across boundaries in the firm and across firms that make up the supply chain. Course work will prepare students for managerial positions in the manufacturing and service industries in areas of purchasing, operations, logistics, and customer service. Marketing core (12 hours) A complete curriculum sheet is available from the College of Business Academic Advising Office, in room 175 West of the College of Business building.