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The Master in Marketing and Transformative Economy
is not just another Master in Marketing. Its ambition is to offer
established marketing wisdom and practice, and expand them further.
First,
the Master brings marketing aims beyond customer satisfaction, to cater
to individual and collective well-being. This allows marketers to
pursue new business opportunities by improving customers’ economic as
well as emotional, environmental, physical, and psychological
well-being.
Second, traditional marketing just focuses on market
systems. This programme also covers new exchange systems, including
access-based, circular, gift, and sharing economy, which have fostered
gratuity, indirect reciprocity, and use as an alternative to ownership.
Last,
marketers are today confronted with conflicting expectations (e.g.,
craftsmanship/mass-production, exclusivity/accessibility,
proximity/global reach, human-touch/technological mediation). The Master
tackles these challenges, by enriching economic thinking with cultural
and social understanding.
In sum, these substantial innovations
provide students with unique, up-to-date knowledge and expertise to make
marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy
is not just another Master in Marketing. Its ambition is to offer
established marketing wisdom and practice, and expand them further.
First,
the Master brings marketing aims beyond customer satisfaction, to cater
to individual and collective well-being. This allows marketers to
pursue new business opportunities by improving customers’ economic as
well as emotional, environmental, physical, and psychological
well-being.
Second, traditional marketing just focuses on market
systems. This programme also covers new exchange systems, including
access-based, circular, gift, and sharing economy, which have fostered
gratuity, indirect reciprocity, and use as an alternative to ownership.
Last,
marketers are today confronted with conflicting expectations (e.g.,
craftsmanship/mass-production, exclusivity/accessibility,
proximity/global reach, human-touch/technological mediation). The Master
tackles these challenges, by enriching economic thinking with cultural
and social understanding.
In sum, these substantial innovations
provide students with unique, up-to-date knowledge and expertise to make
marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.
The places offered are limited, therefore the selection can be affected on the basis of the academic results.
Candidates
with a Bachelor's degree from a University of Applied sciences may be
admitted with an additional requirement of 30-60 ECTS to be earned:
By
attending in person, during the Master’s studies, a selection of our
Bachelor’s courses and taking the exams during the regular sessions. The
credits have to be earned before the end of the third semester. The
courses are to be defined by the Master’s academic director.
By
self-studying a selection of our Bachelor’s courses. In this case, the
instructors of the assigned courses provide specific readings. Exams are
organized when the student is ready. The courses are defined by the
Master’s academic director. The reading and the evaluation are in
English. This option is very flexible: it allows for an optimal
programming of the workload during the studies and it also allows the
process to be started before the beginning of the Master’s programme.
The credits have to be earned before the end of the third semester.
By
attending Bachelor's courses at another recognised University prior to
starting the Master’s studies. The university and the list of courses to
attend have to be agreed with the Director of the Master’s.
For
candidates who need to refresh their knowledge of the basic concepts in
marketing and statistics tutorials are offered before the beginning of
the programme (marketing) or during the programme (statistics).
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
USI Bachelors's degrees are 3-year (6 semesters) full-time study programs that comply with the principles set out by the Bologna Declaration.
The USI Bachelor's diploma enables students to continue at the postgraduate level (Master's degree).
Our programmes
Università della Svizzera italiana (USI) offers 7 Bachelor's programmes:
Architecture
Italian Language, Literature and Culture
Communication
Economics
Informatics
Data Science
Theology
Philosophy
The Bachelor in Architecture is organised at the Academy of Architecture, on the Mendrisio campus.
All other Bachelor programs are organised on the Lugano campus. USI Bachelor curricula provide levels of specialisation and, at the same time, a multidisplinary approach, combining quality education with a friendly and welcoming atmosphere, offering many opportunities for informal dialogue between faculty and students.
Credits
All courses are awarded with ECTS points. The European Credit Transfer System (ECTS) guarantees that credits are compatible and transferable within all European universities. A full time academic year consists of 60 ECTS (30 credits each semester). Full Bachelor studies correspond to 180 ECTS. The second level of university studies (postgraduate or Master's degree), which completes the "3 + 2" system (Bologna system), consists in three or four semesters, equivalent to 90 or 120 ECTS.
Educational model
International faculty teach students with an interdisciplinary, engaging and interactive approach. The USI educational model is enhanced by a system that closely accompanies students in their learning path, with small classes enabling group exercises and direct dialogue with professors.
Teaching language
The official teaching language of the Bachelors in Architecture, Economics, Communication, Italian Language, Literature and Civilisation, Theology and Philosophy is Italian. Interested students can attend intensive Italian courses before the beginning of the autumn semester and the extensive courses throughout the academic year.
The Bachelor of Science in Informatics is taught entirely in English. Interested students are offered an intensive English language course before the beginning of the academic year and a technical English course during the first semester.
The Master's degrees at USI are defined by their high level of specialization, leading to international careers both in the professional and academic fields. Distinguished faculty in the respective disciplines provide innovative and quality teaching with a strong interdisciplinary approach and in collaboration with local and international institutions. The direct dialogue with professors and the cosmopolitan atmosphere of the Univeristy are the elements that enable students to broaden their views and to define their education individually. Theory is applied in case studies and consulting projects for companies and other business entities (field project).
The Master of Science or Master of Arts degrees are full-time graduate-level specialisation programs (3 or 4 semesters) awarded with 90-120 ECTS points.
Master's degrees are offered in the following subject areas:
Humanities
Master in Architecture
Master in History and Theory of Art and Archictecture
Master in Lingua, letteratura e civiltà italiana
Master in Philosophy
Master of Theology
Master in Interreligious Dialogue: Science, Philosophy and Theology of Religions
Master in Diritto canonico ed ecclesiastico comparato
Finance
Master in Finance
Master in European Studies in Investor Relations and Financial Communication
Master in Financial Technology and Computing
Tourism
Master in International Tourism
Political Economy
Master in Economia e politiche internazionali
Master in Economics
Master in Public Management and Policy (PMP)
Management and Marketing
Master in Management
Master in Management and Informatics
Master in Marketing and Transformative Economy
Master in Digital Fashion Communication
Master in Corporate Communication
Master in Public Management and Policy (PMP)
Health
Master in Communication, Management and Health
Master in Cognitive Psychology in Health Communication
Media and Communication
Master in Media Management
Master in Communication, Management and Health
Master in Cognitive Psychology in Health Communication
Master in Corporate Communication
Master in Digital Fashion Communication
Master in European Studies in Investor Relations and Financial Communication
Master of Science in Marketing and Transformative Economy
Campus Lugano, Lugano, Switzerland
24 monthsProgram duration
4,000 CHFTuition Fee/year
30 Apr, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.
Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.
In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.
Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.
In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Admission requirements
Exam Scores
Important Dates
The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.
The places offered are limited, therefore the selection can be affected on the basis of the academic results.
Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with an additional requirement of 30-60 ECTS to be earned:
For candidates who need to refresh their knowledge of the basic concepts in marketing and statistics tutorials are offered before the beginning of the programme (marketing) or during the programme (statistics).
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
USI Bachelors's degrees are 3-year (6 semesters) full-time study programs that comply with the principles set out by the Bologna Declaration.
The USI Bachelor's diploma enables students to continue at the postgraduate level (Master's degree).
Our programmes
Università della Svizzera italiana (USI) offers 7 Bachelor's programmes:
The Bachelor in Architecture is organised at the Academy of Architecture, on the Mendrisio campus.
All other Bachelor programs are organised on the Lugano campus. USI Bachelor curricula provide levels of specialisation and, at the same time, a multidisplinary approach, combining quality education with a friendly and welcoming atmosphere, offering many opportunities for informal dialogue between faculty and students.
Credits
All courses are awarded with ECTS points. The European Credit Transfer System (ECTS) guarantees that credits are compatible and transferable within all European universities. A full time academic year consists of 60 ECTS (30 credits each semester). Full Bachelor studies correspond to 180 ECTS. The second level of university studies (postgraduate or Master's degree), which completes the "3 + 2" system (Bologna system), consists in three or four semesters, equivalent to 90 or 120 ECTS.
Educational model
International faculty teach students with an interdisciplinary, engaging and interactive approach. The USI educational model is enhanced by a system that closely accompanies students in their learning path, with small classes enabling group exercises and direct dialogue with professors.
Teaching language
The official teaching language of the Bachelors in Architecture, Economics, Communication, Italian Language, Literature and Civilisation, Theology and Philosophy is Italian. Interested students can attend intensive Italian courses before the beginning of the autumn semester and the extensive courses throughout the academic year.
The Bachelor of Science in Informatics is taught entirely in English. Interested students are offered an intensive English language course before the beginning of the academic year and a technical English course during the first semester.
Arts and Humanities (3)
Bachelor of Arts in Italian Language, Literature and Civilization
Bachelor of Arts in Philosophy
Bachelor of Science in Architecture
Engineering and Technology (3)
Bachelor of Science in Data Science
Bachelor of Science in Informatics
Social Sciences and Management (3)
Bachelor of Arts in Economics
Bachelor of Science in Communication
Bachelor of Theology
The Master's degrees at USI are defined by their high level of specialization, leading to international careers both in the professional and academic fields. Distinguished faculty in the respective disciplines provide innovative and quality teaching with a strong interdisciplinary approach and in collaboration with local and international institutions. The direct dialogue with professors and the cosmopolitan atmosphere of the Univeristy are the elements that enable students to broaden their views and to define their education individually. Theory is applied in case studies and consulting projects for companies and other business entities (field project).
The Master of Science or Master of Arts degrees are full-time graduate-level specialisation programs (3 or 4 semesters) awarded with 90-120 ECTS points.
Master's degrees are offered in the following subject areas:
Humanities
Finance
Tourism
Political Economy
Management and Marketing
Health
Media and Communication
Informatics
Computational Science
Arts and Humanities (5)
Master of Arts in History and Theory of Art and Architecture
Master of Arts in Italian language, Literature and Civilization
Master of Arts in Philosophy
Master of Science in Architecture
Business and Management (5)
Master of Science in Digital Fashion Communication
Master of Science in Finance
Master of Science in Management
Master of Science in Marketing and Transformative Economy
Engineering and Technology (5)
Master of Science in Artificial Intelligence
Master of Science in Computational Sciences
Master of Science in Financial Technology and Computing
Master of Science in Informatics
Master of Science in Management and Informatics
Master of Science in Software and Data Engineering
Life Sciences and Medicine (5)
Master of Science in Cognitive Psychology in Health Communication
Social Sciences and Management (5)
Master in Scienza, filosofia e teologia delle religioni
Master of Arts in Diritto canonico ed ecclesiastico comparato
Master of Arts in International Tourism
Master of Arts in Interreligious Dialogue: Science, Philosophy and Theology of Religions
Master of Arts in Public Management and Policy
Master of Science in Communication, Management and Health
Master of Science in Corporate Communication
Master of Science in Economics
Master of Science in Economics and International Politics
Master of Science in European Studies in Investor Relations and Financial Communication
Master of Science in Media Management
Master of Theology
Master of Science in Marketing and Transformative Economy
Videos & media
Videos & media