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The Master in Marketing and Transformative Economy
is not just another Master in Marketing. Its ambition is to offer
established marketing wisdom and practice, and expand them further.
First,
the Master brings marketing aims beyond customer satisfaction, to cater
to individual and collective well-being. This allows marketers to
pursue new business opportunities by improving customers’ economic as
well as emotional, environmental, physical, and psychological
well-being.
Second, traditional marketing just focuses on market
systems. This programme also covers new exchange systems, including
access-based, circular, gift, and sharing economy, which have fostered
gratuity, indirect reciprocity, and use as an alternative to ownership.
Last,
marketers are today confronted with conflicting expectations (e.g.,
craftsmanship/mass-production, exclusivity/accessibility,
proximity/global reach, human-touch/technological mediation). The Master
tackles these challenges, by enriching economic thinking with cultural
and social understanding.
In sum, these substantial innovations
provide students with unique, up-to-date knowledge and expertise to make
marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy
is not just another Master in Marketing. Its ambition is to offer
established marketing wisdom and practice, and expand them further.
First,
the Master brings marketing aims beyond customer satisfaction, to cater
to individual and collective well-being. This allows marketers to
pursue new business opportunities by improving customers’ economic as
well as emotional, environmental, physical, and psychological
well-being.
Second, traditional marketing just focuses on market
systems. This programme also covers new exchange systems, including
access-based, circular, gift, and sharing economy, which have fostered
gratuity, indirect reciprocity, and use as an alternative to ownership.
Last,
marketers are today confronted with conflicting expectations (e.g.,
craftsmanship/mass-production, exclusivity/accessibility,
proximity/global reach, human-touch/technological mediation). The Master
tackles these challenges, by enriching economic thinking with cultural
and social understanding.
In sum, these substantial innovations
provide students with unique, up-to-date knowledge and expertise to make
marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Admission Requirements
6.5+
The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.
The places offered are limited, therefore the selection can be affected on the basis of the academic results.
Candidates
with a Bachelor's degree from a University of Applied sciences may be
admitted with an additional requirement of 30-60 ECTS to be earned:
By
attending in person, during the Master’s studies, a selection of our
Bachelor’s courses and taking the exams during the regular sessions. The
credits have to be earned before the end of the third semester. The
courses are to be defined by the Master’s academic director.
By
self-studying a selection of our Bachelor’s courses. In this case, the
instructors of the assigned courses provide specific readings. Exams are
organized when the student is ready. The courses are defined by the
Master’s academic director. The reading and the evaluation are in
English. This option is very flexible: it allows for an optimal
programming of the workload during the studies and it also allows the
process to be started before the beginning of the Master’s programme.
The credits have to be earned before the end of the third semester.
By
attending Bachelor's courses at another recognised University prior to
starting the Master’s studies. The university and the list of courses to
attend have to be agreed with the Director of the Master’s.
For
candidates who need to refresh their knowledge of the basic concepts in
marketing and statistics tutorials are offered before the beginning of
the programme (marketing) or during the programme (statistics).
30 Apr 2024
2 Years
Sep
Domestic
2,000 CHF
International
4,000 CHF
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Marketing and Transformative Economy
Campus Lugano, Lugano, Switzerland
24 monthsProgramme duration
4,000 CHFTuition Fee/year
30 Apr, 2024Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.
Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.
In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.
Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.
In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.
Awarded Degree
Master of Science in Marketing and Transformative Economy
Admission Requirements
The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.
The places offered are limited, therefore the selection can be affected on the basis of the academic results.
Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with an additional requirement of 30-60 ECTS to be earned:
For candidates who need to refresh their knowledge of the basic concepts in marketing and statistics tutorials are offered before the beginning of the programme (marketing) or during the programme (statistics).
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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