Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

_{Awarded Degree}

Master of Science in Marketing and Transformative Economy

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

_{Awarded Degree}

Master of Science in Marketing and Transformative Economy

Admission Requirements

IELTS

6.5+

The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognised university.

The places offered are limited, therefore the selection can be affected on the basis of the academic results.

Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with an additional requirement of 30-60 ECTS to be earned:

By attending in person, during the Master’s studies, a selection of our Bachelor’s courses and taking the exams during the regular sessions. The credits have to be earned before the end of the third semester. The courses are to be defined by the Master’s academic director.
By self-studying a selection of our Bachelor’s courses. In this case, the instructors of the assigned courses provide specific readings. Exams are organized when the student is ready. The courses are defined by the Master’s academic director. The reading and the evaluation are in English. This option is very flexible: it allows for an optimal programming of the workload during the studies and it also allows the process to be started before the beginning of the Master’s programme. The credits have to be earned before the end of the third semester.
By attending Bachelor's courses at another recognised University prior to starting the Master’s studies. The university and the list of courses to attend have to be agreed with the Director of the Master’s.

For candidates who need to refresh their knowledge of the basic concepts in marketing and statistics tutorials are offered before the beginning of the programme (marketing) or during the programme (statistics).

Application Deadline

30 Apr 2024

Program Duration

2 Years

Starting Month(s)

Sep

Tuition Fee and Scholarships

Domestic Students

Tuition Fee/year

2,000 CHF

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

4,000 CHF

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.