Bachelor of Science in Marketing - Social Media Marketing Track Undergraduate Program By Western Kentucky University |Top Universities

Bachelor of Science in Marketing - Social Media Marketing Track

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting / advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The objectives of the marketing program are to teach students (1) the importance of marketing in an economy characterized by free consumer choice, (2) the knowledge and skills required to perform marketing activities, and (3) the interaction between marketing and diverse environmental forces which impact marketing decisions. The marketing student is prepared for a wide range of career opportunities in business and non-business, for profit and not-for-profit organizations. Entry-level business positions serve as a step into professional selling and sales force management, pricing, product or brand management, social media marketing, advertising, market research, physical distribution, retail management and merchandising, sports and event marketing or purchasing. Marketing also provides a solid foundation for those who hope to own their own business in the future. Careers in marketing often lead to high-level management positions. Non-business and not-for-profit organizations (hospitals, educational institutions and charitable groups) also seek well-trained marketing graduates. Social Media Marketing track: MKT 322 - Integrated Marketing Communications MKT 328 - Marketing on the World Wide Web MKT 331 - Social Media Marketing MKT Elective - Any Marketing course not included elsewhere in the major degree program PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting / advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The objectives of the marketing program are to teach students (1) the importance of marketing in an economy characterized by free consumer choice, (2) the knowledge and skills required to perform marketing activities, and (3) the interaction between marketing and diverse environmental forces which impact marketing decisions. The marketing student is prepared for a wide range of career opportunities in business and non-business, for profit and not-for-profit organizations. Entry-level business positions serve as a step into professional selling and sales force management, pricing, product or brand management, social media marketing, advertising, market research, physical distribution, retail management and merchandising, sports and event marketing or purchasing. Marketing also provides a solid foundation for those who hope to own their own business in the future. Careers in marketing often lead to high-level management positions. Non-business and not-for-profit organizations (hospitals, educational institutions and charitable groups) also seek well-trained marketing graduates. Social Media Marketing track: MKT 322 - Integrated Marketing Communications MKT 328 - Marketing on the World Wide Web MKT 331 - Social Media Marketing MKT Elective - Any Marketing course not included elsewhere in the major degree program PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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