Design

The Design (BDes) program provides a comprehensive design education. After completing a two-year common core, students can concentrate on one of three pathways: (1) Interaction Design (UX/Ul); (2) Information Design; (3) Visual Communication Design; or create a personalized blend. The curriculum is further enhanced by design history, theory, and criticism courses.

Interaction Design (UX/Ul) Stream

• The Interaction Design stream is for students excited to explore a human-centred and systems thinking approach to design physical, digital and mixed reality interfaces. They will learn to use design processes to discover the connections between people, objects, technologies, and environments. Through hands-on creation, students will design and evaluate engaging user experiences (UX) and user interactions (UI) for mobile applications, tangible products, and digital services. Students graduate with the skills to investigate and apply speculative design as a cultural practice to design for future societal implications.  

• Discover how information design makes data meaningful, visualizes processes, reveals connections and enhances user understanding with Information Design. Students will graduate with the in-demand knowledge of applying data visualization as a powerful tool to increase audience understanding in an increasingly data-driven world. Students will also develop interpretive expertise and experiment with conceptual approaches to data-driven design. 

• Students in the Visual Communication Design stream will create branding systems, signage, packaging, magazine and book designs, and motion graphics. The program encourages exploration of how meaning is shaped and interpreted with text, images, and symbols. The curriculum engages new techniques and experiments with methods of image-making, 2D composition, aesthetics, and typography. Graduates will enter the industry prepared to develop new graphic forms and visual systems that communicate to audiences.