Bachelor of Business (Marketing) Undergraduate Program By University of Canberra |Top Universities
Tuitionfee

96,900 AUDTuition Fee/year

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management.

Admission requirements

Undergraduate

60+
6+
169+
50+
11+
60+
Jan-2000

Tuition fee and scholarships

Domestic Students

33,465 AUD
-

International Students

96,900 AUD
-

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More programs from the university

The University of Canberra is a young, vibrant and pragmatic university based in Canberra – Australia’s capital city. We’re a place where ideas are born, creativity is explored and opportunity is created.

Whether it’s fostering innovation, meeting health-care needs, solving environmental challenges or equipping the leaders of the future, our University is an embodiment of our city. Though our home is in Canberra, our global connections are deep and far reaching through our research, business connections, alumni networks and partnerships.

With a real-world, practical approach to education and deeply embedded work-based learning, our graduates enjoy a 90 per cent employment rate and higher starting salaries than the Australian university average. Many of our 86,000 alumni hold influential positions in public and private sectors in 120 countries.
We are a leading sports institution and have strong ties with elite sporting teams. We also have world-class health facilities including UC’s health precinct that integrates healthcare with education, providing access to cutting edge learning and research environments.

Bachelor of Laws

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The University of Canberra is a young, vibrant and pragmatic university based in Canberra – Australia’s capital city. We’re a place where ideas are born, creativity is explored and opportunity is created.

Whether it’s fostering innovation, meeting health-care needs, solving environmental challenges or equipping the leaders of the future, our University is an embodiment of our city. Though our home is in Canberra, our global connections are deep and far reaching through our research, business connections, alumni networks and partnerships.

With a real-world, practical approach to education and deeply embedded work-based learning, our graduates enjoy a 90 per cent employment rate and higher starting salaries than the Australian university average. Many of our 86,000 alumni hold influential positions in public and private sectors in 120 countries.

We are a leading sports institution and have strong ties with elite sporting teams. We also have world-class health facilities including UC’s health precinct that integrates healthcare with education, providing access to cutting edge learning and research environments.

Undergrad programs