Master of Business Administration (Marketing) Program By University of South Australia |Top Universities
Program Duration

18 monthsProgram duration

Tuitionfee

37,800 AUDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

On Campus

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.
As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.   
You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.
Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.   
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.
Marketing specialisation Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
  • Advanced marketing analytics
  • Advertising theory and practice
  • Brand management
  • Buyer behaviour insights
  • Marketing strategy and planning.

Program overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

On Campus

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.
As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.   
You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.
Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.   
As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.
Marketing specialisation Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
  • Advanced marketing analytics
  • Advertising theory and practice
  • Brand management
  • Buyer behaviour insights
  • Marketing strategy and planning.

Admission requirements

Undergraduate

58+
4+
177+
6.5+
79+

Applicants are required to have one of the following:


A completed bachelor degree* from a recognised higher education institution or equivalent; or A completed graduate diploma* from a recognised higher education institution; or A completed graduate certificate* from a recognised higher education institution. * Normally applicants who have completed a degree with a grade point average of 4 or better will be eligible for entry.  
Applicants who have:
completed a bachelor degree in a business discipline; or completed a bachelor degree which includes a major in business, commerce, marketing or management; or completed a graduate certificate in a business discipline,
are eligible to enter the program with 0. 5 EFTSL (18 units) Advanced Standing and complete the program in 1. 5 years of full time study or equivalent part time study.
1.5 Years
Jan
Mar

Tuition fee and scholarships

Domestic Students

37,100 AUD
-

International Students

37,800 AUD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

At the University of South Australia we are focused on life beyond the classroom and helping you get career ready – that’s why we are number one in Australia for graduate employability*. We have strong links with industry and take a practical approach to teaching and learning, so that you can make a real impact in your chosen profession.

We have more than 200 degrees on offer, taught by highly experienced academics and industry professionals in world-class facilities. Explore our seven academic areas: 


A number of our discipline areas are highly ranked in the QS World University Rankings by Subject 2023, including:

  • Top 100 – Nursing
  • Top 100 – Sports-related Subjects
  • Top 150 – Hospitality & Leisure Management
  • Top 150 – Architecture & Built Environment


*QILT Employer Satisfaction Survey, 2020-22 – Employability Skills Indicator. Public universities.

Bachelor of Arts

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The University of South Australia is Australia's University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Taught by award-winning teachers, industry professionals and renowned researchers in world-class facilities, a postgraduate qualification with the University of South Australia will help you be the best in your field.

From masters by research programs to PhD studies, the University of South Australia offers a range of postgraduate qualifications. Explore our seven academic areas: 


A number of our discipline areas are highly ranked in the QS World University Rankings by Subject 2023, including:

  • Top 100 – Nursing
  • Top 100 – Sports-related Subjects
  • Top 150 – Hospitality & Leisure Management
  • Top 150 – Architecture & Built Environment


Research Excellence:

Research at the University of South Australia is inspired by challenges and opportunities, partnered with end-users and communities, and underpinned by excellence. Our strong commitment to cutting-edge research and engagement with industry has been well recognised, with 100% of our assessed research rated at or above world-class*.

The University is home to a number of flagship research institutes and centres, including: 


*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research.

MBA programs