Communication Management, M.C.M. Program By University of Southern California |Top Universities

Communication Management, M.C.M.

Communication Management, M.C.M.

University of Southern California

USC Marshall School of Business, Los Angeles, United States
  • QS World University Rankings
    134
  • Degree Other
  • Study Level Masters
  • Study Mode Online
  • Subject Business and Management Studies
  • Duration 16 months
  • Scholarships Yes
  • Start date May, Sep

+ 12 others shortlisted this program

+ 13 others shortlisted this program

he Master of Communication Management (MCM) program serves both new and experienced professionals who want to become transformative leaders, drive innovation, and positively affect global business communication. Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management, and other applied domains. Communication Management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.

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