This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing. In this program you will understand what drives customers, and how to develop products and campaigns that meet their needs; learn the strategies that underpin successful marketing in traditional and digital environments; build advanced critical thinking, communication and presentation skills; develop your portfolio with industry projects and insights; choose electives in social media, creative advertising, entrepreneurship, sport marketing and more.