5 of the Best Reasons to Get a Degree in Big Data Marketing and Management

Sponsored by Toulouse Business School

As a postgraduate area of study, big data is relatively new, making it a particularly exciting degree option. We spoke to Toulouse Business School to find out some of the best reasons why you might want to consider getting a master’s degree in big data marketing and management.  

A bigger skills gap means higher demand and higher salaries

The EMC Digital Universe Study predicted that by this year, 1.7 megabytes of new data would be generated every second for every human on the planet. Online banking and streaming services such as Netflix and Spotify, not to mention the 1.2 trillion searches on Google each year, all contribute to this colossal transmission of approximately 44 trillion gigabytes of data flying around the digital universe. 

But how does this equate to a big data skills gap? Well, as businesses collect more and more data there’s a distinct shortage of trained big data analysts and managers who can work with large volumes of data and extract the information needed in order to generate actionable insights and solutions.

The city of Toulouse is a real hot spot for big data and innovation, so much so that Toulouse Business School’s MSc in Big Data Marketing and Mangement program was designed around the city’s AI hub with an aim to plug the increasing data skills gap developing in the business sector.

As the skills gap continues to grow, businesses are desperately seeking out those who have the talent and knowledge to use technologies to help their business grow and compete – which is why the salary of a business analyst averages at $68,000.

It’s not a bad outlook for graduates looking to pursue a career in these well-demanded and exciting areas. Speaking of which…

Lucrative career prospects in practically any industry

With a master’s in big data marketing and management, you’ll be well equipped for setting up your own venture or working in a corporate company in a range of industries, including IT, banking, fintech, media, marketing, and healthcare.

While countless concerns about job displacement have been raised in recent years thanks to the likes of artificial intelligence and big data, the World Economic Forum (WEF) reported that by 2022 there would actually be 133 million new job roles created in the workplace, including data scientists, research engineers and business intelligence developers.

As part of the MSc in Big Data Marketing and Management, students undertake their very own ‘Consulting Mission’ for one of the school’s many partner companies, such as AIRBUS, Motorola, EY, and Aerospace Valley – the latter of which has said it aims to create up to 45,000 new job roles by 2026.

The Consulting Mission aims to develop students’ understanding of big data by analyzing and measuring the company’s performance and position in the marketplace. Doing so allows the students to then propose valuable strategies to help the company identify potential risks, make better informed decisions and offer any recommendations in order to drive success.

You want to have your own startup

Big data technologies aren’t exclusive to global corporations. Smaller companies and startups who are keen to break into the competitive marketplace should also exploit the potential of big data.

If you’re considering branching out and starting your own entrepreneurial venture, you’ll no doubt want to ensure you’re well-accustomed to these technologies and know how to best use them to your advantage.

Skill(s) of the 21^st century

Big data along with other novel technologies like AI have revolutionized the way businesses function, so it goes without saying that staying up-to-date with these evolving technologies is critical.

Big data brings big benefits to society

While big data can no doubt bring remarkable financial benefits for a business, it can also bring great benefits to humanity as a whole.

Together they can help build strong consumer relations by enhancing the customer’s experience. For example, online retail shopping can be uniquely tailored to an individual's specific needs and interests.