Master's Program in Marketing 24 months Postgraduate Program By Aalto University |Top Universities
Subject Ranking

# 21-50QS Subject Rankings

Program Duration

24 monthsProgram duration

Tuitionfee

15,000 EURTuition Fee/year

Application Deadline

02 Jan, 2024Application Deadline

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:

  • A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
  • A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
  • Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
  • Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
  • A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:

  • A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
  • A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
  • Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
  • Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
  • A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.

Admission requirements

02 Jan 2024
2 Years
Sep

Tuition fee and scholarships

Domestic Students

-
-

International Students

15,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

Aalto University offers eight English-taught bachelor’s programmes: 5 programmes in the field on science and technology, 2 in the field of business, and one in the field of arts.

After graduating from one of Aalto’s bachelor's programme, you will automatically have the right to continue studies in selected master's programmes.

Our purpose is to spark our students to become the game changers of tomorrow. We focus on student experience and quality of studies by future-led learning. Sustainability and multidisciplinarity are integrated to studies at Aalto in every programme, and we constantly develop our learning environments.

Aalto University offers more than 90 master’s programmes that are taught in English in the fields of engineering, arts, and business. 

We focus on student experience and quality of studies by future-led learning. Studies with hands-on learning and corporate collaboration make a perfect foundation for developing problem-solving skills in a realistic setting. As a student, you get to solve real-life business challenges and present your solutions to company representatives. Depending on the field and programme, students can also put their learnings into practice in workshops or laboratories. On Aalto campus, students have access to various self-study and co-working spaces, studios, and workshops.

At Aalto University, our purpose is to spark our students to become the game changers of tomorrow. We want to educate professionals with the capabilities to build a sustainable society and increase wellbeing. Sustainability, multidisciplinarity are integrated to studies at Aalto in every programme, and we constantly develop our learning environments.

After graduation, Aalto graduates work in different companies, non-profit organisations, associations and as entrepreneurs in Finland and abroad. The studies also give excellent foundations for those who want to continue their academic career in doctoral level.

Postgrad programs