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Digital Marketing and Analytics
Londýnská 41, Prague, CZ, Prague, Czechia
Business AnalyticsMain Subject Area
Program overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science in Digital Marketing and Analytics programme is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth.
Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilise data and visualisation tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the programme will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project or Placement. The MSc in Digital Marketing and Analytics programme is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the programme will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:
Program overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science in Digital Marketing and Analytics programme is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth.
Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilise data and visualisation tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the programme will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project or Placement. The MSc in Digital Marketing and Analytics programme is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the programme will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Students can earn an accredited bachelor’s degree from State University of New York, Empire State University and UNYP while studying and focusing on different majors and concentrations. Study abroad and transfer students are welcome; please contact [email protected] for more information. Transfer students may apply to have their studies evaluated; approved coursework may be accepted toward their degree.
THINK QUALITY
UNYP programs have been accredited by:
Ministry of Education, Youth and Sports of the Czech Republic, British Accreditation Council, Czech Association of MBA schools (CAMBAS).
UNYP is a member of: Association to Advance Collegiate School of Business (AACSB), The American Chamber of Commerce, The Interna-tional Business Forum, CEEMAN
TAKE THE OPPORTUNITY OFFERED BY UNYP, GATHER CONTACTS FOR YOUR FUTURE CAREER AND JOIN THE ELITE GROUP OF STUDENTS.
School of Business (4)
American Bachelor of Science in Business Administration
Bachelor of Business Administration – Concentration in Behavioral Economics
Bachelor of Business Administration – Concentration in Data Analytics
Bachelor of Business Administration – Concentration in Entrepreneurship
Bachelor of Information Technology
European Bachelor in Business Administration – Concentration in Finance
European Bachelor in Business Administration – Concentration in Human Resources
European Bachelor in Business Administration – Concentration in Marketing
European Bachelor in Business Administration – Concentration in Sports Management
European Bachelor of Business Administration
School of Communication and Media (4)
Bachelor of Communication & Media
Bachelor of Digital Media Arts
Bachelor of English Language & Literature
School of International Relations (4)
Bachelor of International Relations
School of Psychology (4)
Bachelor of Psychology
Taught entirely in English and either in an intensive weekend studies format, to accommodate the needs of working professionals, or on a daily basis. These Master’s programs are ideal for ambitious and aspiring professionals or for bachelor graduates who want a high-quality international education in Prague. The M.A. program in Psychology leads to a degree awarded by the University of New York in Prague.
Master in Psychology
The University of New York in Prague offers an accredited program the Czech Ministry of Education, Youth and Sport (MŠMT). Students who attain the Czech master’s degree in psychology will have the right to use the title Mgr. This program can be completed in two years.
Master in Business Administration, MBA
The UNYP MBA is an IACBE-accredited program, offering the prestige of an American accreditation, the challenges, and rigor of a top business program, and the opportunity for current and future leaders to hone their management skills. This program can be completed in 18 months with weekend study.
THINK ADVANTAGES
• American educational model
• Exclusive high-quality education
• Double-degree programs (diploma from a prestigious US university, potentially also a Czech Bc. title)
• Possibility to study at partner universities abroad
• Flexible timetable
• Unique technological background
• Multicultural environment
• Ideal starting point for future career
THINK QUALITY
UNYP programs have been accredited by:
Ministry of Education, Youth and Sports of the Czech Republic, British Accreditation Council, Czech Association of MBA schools (CAMBAS).
UNYP is a member of: Association to Advance Collegiate School of Business (AACSB), The American Chamber of Commerce, The Interna-tional Business Forum, CEEMAN
TAKE THE OPPORTUNITY OFFERED BY UNYP, GATHER CONTACTS FOR YOUR FUTURE CAREER AND JOIN THE ELITE GROUP OF STUDENTS.
Others (2)
Digital Marketing and Analytics
School of Psychology (2)
Master of Psychology (Mgr.)
Full-Time MBA (1)
MBA with a concentration in Entrepreneurship
MBA with a concentration in Finance
MBA with a concentration in Global Business Services
MBA with a concentration in Management
MBA with a concentration in Marketing
MBA with a concentration in Neuromanagement